Ministry of Education
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Dr Manikandan MKM

vidwan id: 85921
Male

Assistant Professor, School of Business and Management
Christ University

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Expertise

  • Business

Publications

Total Articles 11
Books 0
Proceedings 0

Publications

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Scopus

Citations 0
h-index 0

CrossRef

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Citations 4
h-index 1
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Professional Recognition

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Community & Membership

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Bio

Teaching Management for the last 18 years. Area of Interest: Retail Management, Brand Management, Consumer Behaviour, Marketing Research

Personal Details

  • Male
  • Assistant Professor , Christ University
  • 16/2A, Roopena Agrahara, BacktoSilkBoard
Ph.D
Other Institute 2018
MBA
Other Institute 2000
B.Pharm
Other Institute 1998
HSC
Other Institute 1994
SSLC
Other Institute 1992
Assistant Professor Aug 2020 – Present
Christ University | School of Business and Management
Associate Professor Jul 2014 – May 2020
Unknown Organization
Assistant Professor Jul 2010 – Jun 2014
Unknown Organization
Lecturer Jul 2009 – Jun 2010
Unknown Organization
N/A Dec 2004 – Jun 2009
ICFAI Business School (IBS), Hyderabad
Lecturer Dec 2003 – Nov 2004
Unknown Organization

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Co-Authors (1)

Anurekha

Dr Anurekha K Tharumiya

Christ University

Scholarly Work

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Scholarly Publications

AGGRESSION AS A PREDICTOR OF GENERAL WELL-BEING AMONG PUBLIC HEALTH WORKERS

Open Access
Article
Asia Pacific Journal of Health Management. Year: 2022. Volume: 17 , Issue: 2 .
Authors: Tharumiya A.K.;Menon P.;Manicka M.M.K.;Nandhini C.
DOI 10.24083/apjhm.v17i2.643

Store brand and perceived risk on private label brand attitude

Open Access
Article
Journal of Indian Business Research. Year: 2020. Volume: 12 , Issue: 1 , Pages: 133-150 .
Authors: Manikandan, M. K. M.
DOI 10.1108/jibr-09-2019-0280
4

CONSUMER PERCEPTION AFTER REBRANDING EXERCISE

Open Access
article
Year: 2019.
Authors: MKM Manikandan, TK Anurekha

Consumer Purchase Behaviour on Mobile Applications based Online Portals

Open Access
article
Year: 2019.
Authors: TK Anurekha, MK Manicka Manikandan

Factors influencing the shopping experience for furniture products

Open Access
article
Asian Journal of Research in Social Sciences and Humanities. Year: 2016.
Authors: Manikandan,Ganesan

Role of retailer equity on private lable brand’s attitude – A SEM approach

Open Access
article
Asian Journal of Research in Social Sciences and Humanities. Year: 2016.
Authors: Manikandan,Ganesan

Factors Influencing Consumer shopping between stores located in Mall and Central Business District – A Comparative Study

Open Access
article
Year: 2014.
Authors: Manikandan

A Study on Identification of Consumer Groups buying at Apparel Retail Store – A Cluster Analysis

Open Access
article
Year: 2013.
Authors: Manikandan