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Dr Manikandan MKM

vidwan id: 85921
Male

Assistant Professor, School of Business and Management
Christ University

Expertise

  • Business

Publications

Total Articles 11
Books 0
Proceedings 0

Publications

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Citations 0
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Citations 4
h-index 1
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Bio

Teaching Management for the last 18 years. Area of Interest: Retail Management, Brand Management, Consumer Behaviour, Marketing Research

Personal Details

  • Male
  • Assistant Professor , Christ University
  • 16/2A, Roopena Agrahara, BacktoSilkBoard
Ph.D
Other Institute 2018
MBA
Other Institute 2000
B.Pharm
Other Institute 1998
HSC
Other Institute 1994
SSLC
Other Institute 1992
Assistant Professor Aug 2020 – Present
Christ University | School of Business and Management
Associate Professor Jul 2014 – May 2020
Unknown Organization
Assistant Professor Jul 2010 – Jun 2014
Unknown Organization
Lecturer Jul 2009 – Jun 2010
Unknown Organization
N/A Dec 2004 – Jun 2009
ICFAI Business School (IBS), Hyderabad
Lecturer Dec 2003 – Nov 2004
Unknown Organization

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Co-Authors (1)

Anurekha

Dr Anurekha K Tharumiya

Christ University

Scholarly Work

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Scholarly Publications

Theory Building on Private Label Brands- A Literature Review

Open Access
article
Authors: Manikandan

Factors Influencing Consumers Shopping in a Mall Based Store - An Empirical Study

Open Access
article

The Making of a Resilient Brand

Open Access
article
Authors: Manikandan