Prof Rajan Yadav
vidwan id: 66982
Professor, Delhi School of Management
Delhi Technological University
Expertise
- Management
Publications
Publications
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Scopus
h-index
13
CrossRef
Citations
277
h-index
6
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Bio
Technology Adoption, Retail and Distribution, Service Marketing
Personal Details
- Male
- Professor , Delhi Technological University
- Delhi School of Management, Delhi Technological University, Shahbad Daulatpur, Main Bawana Road
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Co-Authors (3)
Delhi Technological University
Delhi Technological University
Indian Institute of Management, Nagpur
Scholarly Work
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Scholarly Publications
Evaluating the Feedback Effects of Brand Extension on Parent Brand Equity: A Study on Indian FMCG Industry
Open AccessA multi-analytical approach to understand and predict the mobile commerce adoption
Open Access
10.1108/JEIM-04-2015-0034
134
179
Behavioural intention to adopt mobile wallet: a developing country perspective
Open Access
10.1108/JIBR-10-2015-0112
62
228