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Prof Rajan Yadav

vidwan id: 66982
Male

Professor, Delhi School of Management
Delhi Technological University

Expertise

  • Management

Publications

Total Articles 37
Books 0
Proceedings 0

Publications

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Scopus

Citations 929
h-index 13

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Citations 277
h-index 6
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Professional Recognition

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Bio

Technology Adoption, Retail and Distribution, Service Marketing

Personal Details

  • Male
  • Professor , Delhi Technological University
  • Delhi School of Management, Delhi Technological University, Shahbad Daulatpur, Main Bawana Road
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Professor Jul 2012 – Present
Delhi Technological University | Delhi School of Management

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Co-Authors (3)

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Dr Saurabh Agrawal

Delhi Technological University

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Scholarly Work

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Scholarly Publications

Brand Desire: Scale Development and Empirical Examination

Open Access
Article

Exploring jealousy nexus by demystifying the role of brand passion and loyalty: A hotel service perspective

Open Access
Article

A two-stage SEM-neural network analysis to predict drivers of m-commerce in India

Open Access
Article

Moderating effects of age, income and internet usage on Online Brand Community (OBC)-induced purchase intention

Open Access
Article

Understanding and predicting antecedents of mobile shopping adoption: A developing country perspective

Open Access
Article

An Integrated SEM Neural Network Approach to Study Effectiveness of Brand Extension in Indian FMCG Industry

Open Access
Article

Modelling Facebook usage for collaborative learning in higher education

Open Access
Article

Internet based learning (IBL) in higher education: A literature review

Open Access
Article