Ministry of Education
Vidvan Image

Dr Madhavaiah Chendragiri

vidwan id: 65557
Male

Professor,
Pondicherry University

Orchid Icon 0000-0002-3561-0218 Google Scholar Icon 6506705313 Researcher Icon ABF-5225-2020 Google Scholar Icon 3REJ-NgAAAAJ

Expertise

  • Management

Publications

Total Articles 30
Books 0
Proceedings 0

Publications

No publication activity to display at the moment.

Scopus

Citations 281
h-index 6

CrossRef

CrossRef Icon
Citations 228
h-index 6
Google Scholar

Loading Scholar statistics...

Professional Recognition

2022

BEST TEACHER

PONDICHERRY UNIVERSITY

Community & Membership

No Data Found

There is currently nothing to display here.

No Data Found

There is currently nothing to display here.

Bio

Marketing Management, Insurance

Personal Details

  • Male
  • Professor , Pondicherry University
  • Karaikal, Puducherry, India
Ph.D
Sri Venkateswara University 2009
M.Phil.
Annamalai University 2005
M.B.A.
Sri Venkateswara University 2002
Professor Aug 2021 – Present
Pondicherry University
Associate Professor Aug 2018 – Aug 2021
Pondicherry University | Department of Management Studies (Karaikal Campus)
Assistant Professor Aug 2010 – Aug 2018
Pondicherry University

Related Profiles

Experts (11292+)

View All
Arjun Kumar

Mr Arjun Kumar K V

Assistant Professor

Seilan

Dr Seilan A

Assistant Professor

Angaline

Angaline B

Assistant Professor

Jaikishan

Dr Jaikishan Sahu

Assistant Professor

Anand

Dr Anand Singh

Assistant Professor

G V Vigneshwara

Mr G V Vigneshwara Swamy

Assistant Professor

R

Dr R RAJKUMAR

Assistant Professor

Tilak Kumar

Mr Tilak Kumar Deb

Assistant Professor

Rahul

Mr Rahul Lenje

N/A

Dr Santanu

Dr Dr Santanu Das

Assistant Professor

Organisations (459+)

View All
Bushan D

Dr Bushan D Sudhakar

Professor

Raja Ravi Varma

Dr Raja Ravi Varma K.R.

Assistant Professor

A Vadivel

Prof A Vadivel Murugan

Professor

Asmita

Dr Asmita Dasgupta

Assistant Professor

Srinivasan

Dr Srinivasan Arulanandam

Professor

Suganthy

Ms Suganthy A.

Assistant Professor

Arulmurugan

Dr Arulmurugan V.

Assistant Professor

S

Dr S Arulselvan

Associate Professor

N

Prof N Arumugam

Professor

Arunkumar

Dr Arunkumar Dhayalan

Assistant Professor

Co-Authors (2)

Irfan

Dr Irfan Bashir

Government Polytechnic College,Pulwama (Id: S-15363)

Sripathi

Dr Sripathi Kalvakolanu

Symbiosis Institute of Business Management, Hyderabad

Scholarly Work

No Data Found

There is currently nothing to display here.

Consumer Perception, Attitude and Behavioural Intention towards Use of Internet Banking Services in India

University Pondicherry University
Year 2015

The Effect of Selected Marketing Activities on Brand Equity: A Study of Branded Apparel Retailers in Bengaluru

University Pondicherry University
Year 2015

Consumer's Perception and Attitude towards Organic Food Choice

University Pondicherry University
Year 2020

Adoption and Application of HR Analytics among HR Professionals

University Pondicherry University
Year 2020

Consumer Perception, Attitude and Purchase Intention towards Sustainable Luxury Fashion Apparels in India

University Pondicherry University
Year 2021

Effect of Workplace Spirituality on Organisational Outcomes in Automobile Manufacturing Sector

University Pondicherry University
Year 2021
No Data Found

There is currently nothing to display here.

Scholarly Publications

Trust, Social Influence, Self-Efficacy, Perceived Risk and Internet Banking Acceptance: An Extension of Technology Acceptance Model in Indian Context

Open Access
article
Year: 2015. Volume: 14 , Pages: 25-38 .
Authors: Irfan Bashir ., C. Madhavaiah .,
DOI 10.1177/0972622520150105
10

Impact of Promotional Activities on Brand Equity in Selected Apparel Brands: Evidence from India

Open Access
article
Year: 2014. Volume: 3 , Pages: 55-65 .
Authors: Syed Irfan Shafi and Dr. C. Madhavaiah

Revisiting Technology Acceptance Model (TAM) at the Individual Internet Banking Adoption Level

Open Access
article
Year: 2014. Volume: 13 , Pages: 42-56 .
Authors: Irfan Bashir ., C. Madhavaiah .,
DOI 10.1177/0972622520140107
5

Determinants of Young Consumers’ Intention to Use Internet Banking Services in India

Open Access
article
Year: 2014. Volume: 18 , Pages: 153-163 .
Authors: Irfan Bashir ., C. Madhavaiah .,
DOI 10.1177/0972262914538369
22

A Conceptual Model in Predicting Internet Banking Adoption

Open Access
article
Year: 2014. Volume: 1 , Pages: 321-342 .
Authors: Irfan Bashir and Dr. C. Madhavaiah
DOI 10.1504/IJQRS.2014.065790

Management Lessons from Telugu Satakams of Vemana

Open Access
article
Year: 2013. Volume: 1 , Pages: 138-149 .
Authors: Sudhakar Reddy Kalathuru; C. Madhavaiah; A.D. Rangarajan and M. Ajitha

The Influence of Brand Equity on Consumer Buying Behaviour of Organic Foods in India

Open Access
article
Year: 2013. Volume: 9 , Pages: 44-51 .
Authors: Syed Irfan Shafi and Dr. C. Madhavaiah

Role of Integrated Marketing Communications in Building Brand Equity: A Review and Research Agenda

Open Access
article
Year: 2013. Volume: 14 , Pages: 54-66 .
Authors: Syed Irfan Shafi and Dr. C. Madhavaiah