Ministry of Education
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Dr Madhavaiah Chendragiri

vidwan id: 65557
Male

Professor,
Pondicherry University

Orchid Icon 0000-0002-3561-0218 Google Scholar Icon 6506705313 Researcher Icon ABF-5225-2020 Google Scholar Icon 3REJ-NgAAAAJ

Expertise

  • Management

Publications

Total Articles 30
Books 0
Proceedings 0

Publications

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Scopus

Citations 281
h-index 6

CrossRef

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Citations 228
h-index 6
Google Scholar

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Professional Recognition

2022

BEST TEACHER

PONDICHERRY UNIVERSITY

Community & Membership

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Bio

Marketing Management, Insurance

Personal Details

  • Male
  • Professor , Pondicherry University
  • Karaikal, Puducherry, India
Ph.D
Sri Venkateswara University 2009
M.Phil.
Annamalai University 2005
M.B.A.
Sri Venkateswara University 2002
Professor Aug 2021 – Present
Pondicherry University
Associate Professor Aug 2018 – Aug 2021
Pondicherry University | Department of Management Studies (Karaikal Campus)
Assistant Professor Aug 2010 – Aug 2018
Pondicherry University

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Co-Authors (2)

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Dr Irfan Bashir

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Scholarly Work

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Consumer Perception, Attitude and Behavioural Intention towards Use of Internet Banking Services in India

University Pondicherry University
Year 2015

The Effect of Selected Marketing Activities on Brand Equity: A Study of Branded Apparel Retailers in Bengaluru

University Pondicherry University
Year 2015

Consumer's Perception and Attitude towards Organic Food Choice

University Pondicherry University
Year 2020

Adoption and Application of HR Analytics among HR Professionals

University Pondicherry University
Year 2020

Consumer Perception, Attitude and Purchase Intention towards Sustainable Luxury Fashion Apparels in India

University Pondicherry University
Year 2021

Effect of Workplace Spirituality on Organisational Outcomes in Automobile Manufacturing Sector

University Pondicherry University
Year 2021
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Scholarly Publications

Factors affecting the adoption of mobile payment services during the COVID-19 pandemic: an application of extended UTAUT2 model

Open Access
Article
Journal of Science and Technology Policy Management. Year: 2025. Volume: 16 , Issue: 3 , Pages: 405-431 .
Authors: Nandru P.;Chendragiri M.;S.A S.
DOI 10.1108/JSTPM-03-2023-0044
2 2

Adoption intention of mobile QR code payment system among marginalized street vendors: an empirical investigation from an emerging economy

Open Access
Article
Journal of Science and Technology Policy Management. Year: 2024. Volume: 15 , Issue: 6 , Pages: 1709-1733 .
Authors: Nandru P.;Senthil S.K.;Chendragiri M.
DOI 10.1108/JSTPM-03-2023-0035
7 11

Socioeconomic determinants of ownership of payment cards, mobile money account, and government remittances of digital financial services: evidence from India

Open Access
Article
Journal of Financial Economic Policy. Year: 2024. Volume: 16 , Issue: 2 , Pages: 247-271 .
Authors: Nandru P.;Chendragiri M.;Arulmurugan V.
DOI 10.1108/JFEP-07-2023-0176
10

Enhancing service quality of rural public transport during the COVID-19 pandemic: a novel fuzzy approach

Open Access
Article
Public Transport. Year: 2023. Volume: 15 , Issue: 2 , Pages: 479-501 .
Authors: Sama H.R.;Chen L.S.;Nalluri V.;Chendragiri M.
DOI 10.1007/s12469-022-00318-z
10

Enhancing service quality of rural public transport during the COVID‑19 pandemic: a novel fuzzy approach

Open Access
article
Public Transport. Year: 2023. Volume: 15 , Pages: 479–501 .
Authors: Hanumantha Rao Sama, Long‑Sheng Chen, Venkateswarlu Nalluri, and Madhavaiah Chendragiri
DOI 10.1007/s12469-022-00318-z
5

Examining the influence of financial inclusion on financial well-being of marginalized street vendors: an empirical evidence from India

Open Access
Article
International Journal of Social Economics. Year: 2021. Volume: 48 , Issue: 8 , Pages: 1139-1158 .
Authors: Nandru P.;Chendragiri M.;Velayutham A.
DOI 10.1108/IJSE-10-2020-0711
29 50

Development and validation of a scale to measure the perceived benefits and risks of online pharmacy stores

Open Access
Article
Year: 2020. Volume: 12 , Issue: 3 , Pages: 248-258 .
Authors: Medi P.;Chendragiri M.;Kumar C.A.
DOI 10.31838/ijpr/2020.12.03.027
2 3

Assessment of Data Sophistication in HR functions by Applying Ridit Analysis

Open Access
article
JOURNAL OF MECHANICS OF CONTINUA AND MATHEMATICAL SCIENCES. Year: 2019. Volume: 14 , Pages: 437-452 .
Authors: Sripathi Kalvakolanu .,
DOI 10.26782/JMCMS.2019.10.00031
1