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Dr Mahesh Ramalingam

vidwan id: 628792
Male

Associate Professor, Department of Marketing
INSTITUTE OF MANAGEMENT TECHNOLOGY, HYDERABAD

Expertise

  • Business, Finance

Publications

Total Articles 10
Books 0
Proceedings 0

Publications

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Scopus

Citations 111
h-index 4

CrossRef

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Citations 103
h-index 4
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Bio

Marketing, Analytics

Personal Details

  • Male
  • Associate Professor , INSTITUTE OF MANAGEMENT TECHNOLOGY, HYDERABAD
  • Department of Marketing, Institute of Management Technology Hyderabad
PhD
University of Hyderabad 2015
Associate Professor Apr 2016 – Present
INSTITUTE OF MANAGEMENT TECHNOLOGY, HYDERABAD | Department of Marketing

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Scholarly Work

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Scholarly Publications

Perceived anthropomorphism and purchase intention using artificial intelligence technology: examining the moderated effect of trust

Open Access
Article

Unlocking omnichannel capabilities to understand consumer retention: unravelling cross-channel integration and consumer empowerment

Open Access
Article
Authors: Gunjan Malhotra ., Mahesh Ramalingam .,

From Clicks to Cuisine: Unveiling the Impact of Attitude and Positive Word of Mouth in Food Delivery App Usage

Open Access
Article

Managerial networking behavior for grant acquisition in nonprofits: an application of the behavioral reasoning theory (BRT)

Open Access
Article

Fear-Driven Surge: Food Delivery Apps in a Changing World

Open Access
Article

To praise or not to praise- Role of word of mouth in food delivery apps

Open Access
Article

Why do you look familiar? - Exploring the role of employee-customer identification in adapting the service offering

Open Access
Article

What drives product involvement and satisfaction with OFDs amid COVID-19?

Open Access
Article