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Dr Mahesh Ramalingam

vidwan id: 628792
Male

Associate Professor, Department of Marketing
INSTITUTE OF MANAGEMENT TECHNOLOGY, HYDERABAD

Expertise

  • Business, Finance

Publications

Total Articles 10
Books 0
Proceedings 0

Publications

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Scopus

Citations 111
h-index 4

CrossRef

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Citations 103
h-index 4
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Bio

Marketing, Analytics

Personal Details

  • Male
  • Associate Professor , INSTITUTE OF MANAGEMENT TECHNOLOGY, HYDERABAD
  • Department of Marketing, Institute of Management Technology Hyderabad
PhD
University of Hyderabad 2015
Associate Professor Apr 2016 – Present
INSTITUTE OF MANAGEMENT TECHNOLOGY, HYDERABAD | Department of Marketing

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Scholarly Work

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Scholarly Publications

Does impact of campaign and consumer guilt help in exploring the role of national identity and purchase decisions of consumers?

Open Access
Article

Seasonal anomalies in emerging markets: an empirical analysis for Indonesia

Open Access
Conference Paper