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Dr Pinnika Syam Yadav

vidwan id: 624888
Male

Assistant Professor, School of Business and Management
Christ University

Expertise

  • Business

Publications

Total Articles 17
Books 0
Proceedings 0

Publications

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Scopus

Citations 30
h-index 1

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Citations 0
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Professional Recognition

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Bio

Dr Pinnika Syam Yadav is a distinguished expert in his field, recognized for his deep knowledge and innovative contributions. With extensive experience and a keen analytical approach, he has made significant strides in Marketing and Business Analytics. His expertise spans 3 years, where he has consistently demonstrated a commitment to advancing knowledge and practical applications. As a thought leader, Pinnika Syam Yadav has been instrumental in shaping discussions, offering fresh insights, and

Personal Details

  • Male
  • Assistant Professor , Christ University
  • Yeshwanthpur
Ph.D
Other Institute 2022
Assistant Professor May 2025 – Present
Christ University | School of Business and Management
Assistant Professor (Grade-I) Sep 2022 – Apr 2025
Lovely Professional University, Jalandhar | Department of Marketing

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Co-Authors (1)

Virender Kumar

Dr Virender Kumar Dahiya

Galgotia`s University, Greater Noida

Scholarly Work

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A comparative study of customer Engagement through chatbots and Customer executives

University Lovely Professional University
Year 2024
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Scholarly Publications

Exploring the Role of Artificial Intelligence in Predictive Analytics for Financial Markets

Open Access
Conference Paper
Authors: Dahiya V.K.;Dahiya R.;Dev R.;Sharma A.;Sharma A.;Kiran P.B.N.;Yadav P.S.;Yadav S.

Role of Gamification in Influencer Marketing: Studying the Mediating Role of Utilitarian, Hedonic, and Attitude on eWOM

Open Access
Book Chapter
Authors: Pandey M.;Yadav P.S.;Pothireddy R.R.

Examining the Challenges and Opportunities of Integrating Chatbots into Educational Settings

Open Access
article
Authors: Tickoo, Kuldeep and Yadav, Pinnika Syam and Pandey, Mithilesh and Reddy, P Rajashekar

TRANSPORT OF DRUG THROUGH NOSE TO BRAIN

Open Access
misc
Authors: Satyam Kumar Arya, Rakesh Kumari, Sumant Saini, Kasat Yash Kishorji, Rakesh Kumar Sharma, Pinnika Syam Yadav

Understanding the role of individual concerns, attitude, and perceived value in green apparel purchase intention; the mediating effect of consumer involvement and moderating role of generation Z\&Y

Open Access
article

Understanding the role of individual concerns, attitude, and perceived value in green apparel purchase intention; the mediating effect of consumer involvement and moderating role of generation Z&Y

Open Access
Article

EFFECT OF SOCIAL-MEDIA INFLUENCERS ' ON PURCHASE INTENTIONS OF CONSUMERS

Open Access
misc
Authors: Pinnika Syam Yadav, Mithilesh Kumar Pandey

Influencer Marketing: Social-media-Influencer On Shopper stress Deviation and Purchase Intention

Open Access
article
Authors: Pinnika, Syam Yadav and Mithilesh, Pandey