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Dr Pinnika Syam Yadav

vidwan id: 624888
Male

Assistant Professor, School of Business and Management
Christ University

Expertise

  • Business

Publications

Total Articles 17
Books 0
Proceedings 0

Publications

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Scopus

Citations 30
h-index 1

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Citations 0
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Professional Recognition

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Bio

Dr Pinnika Syam Yadav is a distinguished expert in his field, recognized for his deep knowledge and innovative contributions. With extensive experience and a keen analytical approach, he has made significant strides in Marketing and Business Analytics. His expertise spans 3 years, where he has consistently demonstrated a commitment to advancing knowledge and practical applications. As a thought leader, Pinnika Syam Yadav has been instrumental in shaping discussions, offering fresh insights, and

Personal Details

  • Male
  • Assistant Professor , Christ University
  • Yeshwanthpur
Ph.D
Other Institute 2022
Assistant Professor May 2025 – Present
Christ University | School of Business and Management
Assistant Professor (Grade-I) Sep 2022 – Apr 2025
Lovely Professional University, Jalandhar | Department of Marketing

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Co-Authors (1)

Virender Kumar

Dr Virender Kumar Dahiya

Galgotia`s University, Greater Noida

Scholarly Work

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A comparative study of customer Engagement through chatbots and Customer executives

University Lovely Professional University
Year 2024
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Scholarly Publications

Role of Influencer Marketing in the Indian Retail Business Sector: A Qualitative Study

Open Access
Book Chapter
Authors: Singh M.;Syed S.M.;Saheb S.S.;Yadav P.S.;Kiran P.B.N.

A study on digital intelligence and influencer marketing for sustainable diversification of India's retail economy: A qualitative study

Open Access
Book Chapter
Authors: Singh M.;Michael R.A.;Saheb S.S.;Yadav P.S.;Narendra Kiran P.B.;Malhi A.

A Study on Digital Intelligence and Influencer Marketing for Sustainable Diversification of India 's Retail Economy: A Qualitative Study

Open Access
incollection
Authors: Singh, Monu and Michael, Ruben Anto and Saheb, Shaiku Shahida and Yadav, Pinnika Syam and Kiran, PB Narendra and Malhi, Ashok

A Deep Understanding of Virtual Reality 's Role in Human Resource Management, With a Specific Focus on Recruitment

Open Access
incollection
Authors: Yadav, Pinnika Syam and Kiran, PB Narendra and Vemula, Rajesh and Kumari, Preeti and Wazir, Raghvi and Sharma, Abhishek

Exploring the Role of Artificial Intelligence in Predictive Analytics for Financial Markets

Open Access
inproceedings
Authors: Dahiya, Virender Kumar and Dahiya, Ruby and Dev, Reshabh and Sharma, Ankitha and Sharma, Abhishek and Kiran, PB Narendra and Yadav, Pinnika Syam and Yadav, Sapna

Role of Influencer Marketing in the Indian Retail Business Sector: A Qualitative Study

Open Access
incollection
Authors: Singh, Monu and Syed, Shaik Mahaboob and Saheb, Shaiku Shahida and Yadav, Pinnika Syam and Kiran, PB Narendra

CUSTOMER PERCEPTION TOWARDS CHATBOT VS CUSTOMER EXECUTIVE.

Open Access
misc
Authors: Kuldeep Tickoo, Pinnika Syam Yadav, Mithilesh Kumar Pandey

TO STUDY THE EFFECT OF TQM PRACTICES ON BOOSTING EMPLOYEE PERFORMANCE

Open Access
misc
Authors: Pinnika Syam Yadav, PB Narendra Kiran, Abhishek Sharma