Dr Bipasha Maity

vidwan id: 617910

Female

Professor, Department of Management
Presidency University , Bengaluru

0000-0002-8585-4077 Google Scholar Icon

36189940100 Google Scholar Icon

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Expertise

Management

Publications

Total Articles 20

Books 0

Proceedings 0

Publications

Scopus

Citations 70

h-index 3

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Citations 64

h-index 4

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Bio

Management

Personal Details

Female
Professor , Presidency University , Bengaluru
Department of Management, Presidency University, Bangalore

PhD

Other Institute 2007

Professor Oct 2017 – Present

Presidency University , Bengaluru | Department of Management

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Mr G V Vigneshwara Swamy

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Dr Bani Chatterjee

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Scholarly Publications

The interplay between sales and marketing expenditures: an econometric approach in the B2B market

Open Access

Article

Year: 2024. Volume: 39 , Issue: 5 , Pages: 967-978 .

Authors: Mehir Baidya ., Bipasha Maity .,

10.1108/JBIM-01-2023-0047

Allocating marketing funds: a multi-goal approach

Open Access

Article

Management Research Review. Year: 2024. Volume: 47 , Issue: 9 , Pages: 1307-1322 .

Authors: Mehir Baidya ., Bipasha Maity ., Supriyo Ghose .,

10.1108/MRR-01-2023-0049

A strategic process to manage the right value proposition with retailers in the B2C sector

Open Access

Article

Business Process Management Journal. Year: 2024. Volume: 30 , Issue: 6 , Pages: 1808-1823 .

Authors: Mehir Baidya ., Bipasha Maity .,

10.1108/BPMJ-09-2023-0692

Effectiveness of Financial Inclusion through PMJDY Scheme: A Study of the PMJDY Beneficiaries in Tamil Nadu

Open Access

Article

Indian Journal of Economics and Development. Year: 2024. Volume: 20 , Issue: 1 , Pages: 80-87 .

Authors: Palamalai S.;Khanna S.;Sampath B.;Maity B.;Kumar M.

10.35716/IJED-23218

A value-driven touchpoints strategy for managing the customer experience process

Open Access

Article

Business Process Management Journal. Year: 2023. Volume: 29 , Issue: 7 , Pages: 2147-2166 .

Authors: Mehir Baidya ., Bipasha Maity ., Susobhan Goswami .,

10.1108/BPMJ-02-2023-0093

Macro-Financial Parameters Influencing Bitcoin Prices: Evidence from Symmetric and Asymmetric ARDL Models

Open Access

Article

Review of Economic Analysis. Year: 2022. Volume: 14 , Issue: 1 , Pages: 143-175 .

Authors: Srinivasan Palamalai ., Bipasha Maity ., Krishna Kumar .,

10.15353/rea.v13i3.3585

Linkages between Stock Market Development, Banks and Economic Growth in India: An ARDL Approach

Open Access

Article

Indian Journal of Economics and Development. Year: 2022. Volume: 18 , Issue: 4 , Pages: 763-776 .

Authors: Palamalai S.;Khanna S.;Agrawal N.;Maity B.

10.35716/IJED/21146

Electricity Demand and CO Emissions during the COVID-19 Pandemic: The Case of India

Open Access

Article

International Journal of Energy Economics and Policy. Year: 2022. Volume: 12 , Issue: 3 , Pages: 161-169 .

Authors: M. Tamilselvan ., Magesh Kumar ., Bipasha Maity ., Nidhi Agrawal .,

10.32479/ijeep.12904

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