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Dr Bipasha Maity

vidwan id: 617910
Female

Professor, Department of Management
Presidency University , Bengaluru

Expertise

  • Management

Publications

Total Articles 20
Books 0
Proceedings 0

Publications

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Scopus

Citations 70
h-index 3

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Citations 64
h-index 4
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Bio

Management

Personal Details

  • Female
  • Professor , Presidency University , Bengaluru
  • Department of Management, Presidency University, Bangalore
PhD
Other Institute 2007
Professor Oct 2017 – Present
Presidency University , Bengaluru | Department of Management

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Scholarly Work

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Scholarly Publications

Measuring dynamic effects of advertising: A case study in India

Open Access
Article

Effectiveness of integrated marketing communications: Empirical analysis of two brands in India

Open Access
Article

Returns to scale of foodgrain production in India: An empirical test

Open Access
Article

Assessing farmer awareness indices of modern inputs in India

Open Access
Article