Dr Tawseef Ahmad Ganaie
vidwan id: 611317
Assistant Professor (Grade-I),
Eliezer Joldan Memorial College Leh, Ladakh
Expertise
- Business, Finance
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Professional Recognition
ICSSR JRF FELLOWSHIP AWARD
ICSSRBest Paper Award
Vedatya institute Guru gram HaryanaCommunity & Membership
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Bio
My Research area is service marketing which includes problems related to relationship marketing, switching costs, sustainable tourism practices and psychological ownership. I have taught Digital Marketing and Advance Financial Management to PG students and Financial Institutions to Ug students. With my dedication and hard work i am competent to dessiminate knowledge of any commerce and management subject to the students.
Personal Details
- Male
- Assistant Professor (Grade-I) , Eliezer Joldan Memorial College Leh, Ladakh
- Kupwara, Kashmir Division
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Scholarly Work
Relationship Marketing practices and Customer Loyalty in Banks: Testing the Mediaitng Role of Perceived Switching Costs
Funding Agency: Indian Council of Social Science Research
PI
540,000
2021 - 2023
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