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Dr Brijesh Awasthi

vidwan id: 609712
Male

Associate Professor, ICFAI Business School
THE ICFAI UNIVERSITY, JAIPUR

Expertise

  • Management

Publications

Total Articles 13
Books 0
Proceedings 0

Publications

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ISTD

2023
Life Time

Bio

25 years' experience in academics and industries

Personal Details

  • Male
  • Associate Professor , THE ICFAI UNIVERSITY, JAIPUR
  • ICFAI University
Ph.D
University of Rajasthan 2011
Associate Professor May 2023 – Present
THE ICFAI UNIVERSITY, JAIPUR | ICFAI Business School

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Scholarly Work

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Scholarly Publications

Perceived Value, Satisfaction, Trust, and Loyalty in the OTT Entertainment Platform

Open Access
conference paper

Managing 6Ps for effective marketing strategy of business firms

Open Access
conference-paper
Authors: Mathur, S.K.;Awasthi, B.;Gupta, S.K.

Analyzing the impact of nadi shodhan pranayama (alternate nostril breathing) on health and stress management among generation Z

Open Access
conference-paper
Authors: Mathur, S.K.;Awasthi, B.;Gupta, S.K.

Impact of Social Networking Sites on Online Purchase Intention: Does Brand Attitude Affect the Online Purchase Intention?

Open Access
journal-article

Evolving New Social Media Paradigms for Sustainable Consumer Retention: The Mediating Role of Trust, Attitude and Loyalty of Brand

Open Access
article

Does Social Media Paradigms and Branding Play the Role in Sustainable Customer Retention?

Open Access
article

Relationship between social networking sites and online purchase intention: The mediating role of brand attitude

Open Access
journal-article
Authors: Awasthi, Brijesh;Mehta, Masuma

Online Shopping Intentions of Generation X, Y and Z Consumers During the Covid-19 Pandemic in India

Open Access
journal-article
Authors: Awasthi, Brijesh;Mehta, Masuma