Ministry of Education
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Dr Catherene Julie Aarthy

vidwan id: 598109
Female

Assistant Professor - Selection Grade, Department of Business Administration
MEASI INSTITUTE OF MANAGEMENT

Orchid Icon 0000-0001-9353-5546 Google Scholar Icon 57214592647 Google Scholar Icon KdAFMIAAAAAJ

Expertise

  • Management

Publications

Total Articles 22
Books 0
Proceedings 0

Publications

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Scopus

Citations 7
h-index 1

CrossRef

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Citations 5
h-index 1
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Professional Recognition

2021

SIGNIFICANT CONTRIBUTION AWARD

INTERNATIONAL BOOK OF RECORDS
2016

BEST TEACHER AWARD

HINDUSTAN INSTITUTE OF TECHNOLOGY AND SCIENCE
2005

BEST TEACHER AWARD

Canan School of Catering and Hotel Management
2000

NESTLE AWARD FOR BEST THESIS USING SUPPLEMENTATION

Nestle India Pvt. Ltd
2023

BEST PAPER AWARD

ITM GWALIAR INSTITUTE
2023

BEST PAPER AWARD

SRM INSTITUTE - VADAPALANI CAMPUS

Community & Membership

2023

IP CELL

CO-ORDINATOR

IIC

2024
INSTITUTIONAL MEMBER

IFERP

2024
ANNUAL MEMBER

MADRAS MANAGEMENT ASSOCIATION

2023
INSTITUTIONAL MEMBER

Bio

A seasoned educator and researcher with over 23 years of experience in education management and administration. She specializes in Business and Hospitality Management, with expertise in Marketing Management, Services Marketing, TQM, Entrepreneurship, and Business Analytics with Python. Completed Data Science and Business Analytics from McCombs School of Business, University of Texas, Austin. Her notable achievements include being awarded Best Teacher twice, publishing 27 articles in Scopus-index

Personal Details

  • Female
  • Assistant Professor - Selection Grade , MEASI INSTITUTE OF MANAGEMENT
  • no 147, Peters Road, Balaji Nagar, Royapettah, Chennai, Tamil Nadu, India
PGP DSBA
University of Texas 2024
PhD
Other Institute 2022
MBA
Vidya Bharathi Institute of Technology 2014
M.Sc
Other Institute 2000
B.Sc
Other Institute 1998
DCA
Loyola Institute of Technology 1997
Assistant Professor - Selection Grade Jun 2023 – Present
MEASI INSTITUTE OF MANAGEMENT | Department of Business Administration
Assistant Professor - Selection Grade Jun 2012 – Jun 2023
Hindustan Institute of Technology and Science, Kancheepuram | School of Management
Assistant Professor - Selection Grade Jul 2008 – Jun 2012
SRM College of Arts and Science/University of Madras
Assistant Professor (Senior Grade) Aug 2005 – Jun 2007
PROF DHANAPALAN COLLEGE FOR WOMEN
Assistant Professor - Senior Scale Aug 2000 – Apr 2001
ANNAI VEILANKANNIS COLLEGE OF ARTS AND SCIENCE

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Catherene

Dr Catherene Julie Aarthy C

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Co-Authors (4)

AARTHY

Dr AARTHY CHELLASAMY

Christ University

K Bhavana

Dr K Bhavana Raj

Institute of Public Enterprises

Catherene

Dr Catherene Julie Aarthy C

MEASI INSTITUTE OF MANAGEMENT

Sriram

Dr Sriram V P

Acharyas Bangalore B School, No.3, Lingadeeranahalli, Bangalore -91 (Acharya Institute of Science, No.01, Chola Nagar, R.T. Nagar post, Bangalore-32)

Scholarly Work

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IMPACT AND ADOPTION OF SOCIAL NETWORK FOR TEAMWORK IN ORGANIZATION

Hindustan Institute of Technology and Science
Social Sciences Application No. : 202341005617A Filed : 05-01-2023
Published : 10-02-2023 Filed

A 360 DEGREE QUALITY ASSURANCE METHOD TO INVESTIGATE INFLUENCES OF UNDERMINED INTERNAL VARIABLES

Hindustan Institute of Technology and Science
Social Sciences Patent No. : AU 2021106666 Filed : 30-01-2021
Published : 23-08-2021 Granted

Scholarly Publications

The Evolution of Influencer Marketing: From Follower Counts to Authentic Brand Partnerships.

Open Access
article
Year: 2025. Volume: 49 , Pages: 1240-1254 .
Authors: Kalaivani Balaji, Catherene Julie Aarthy C, Aruna Adarsh, Juhi Vinod Mehta, Sadhna Chauhan
DOI 10.52783/pst.1678

IoT-Enabled Predictive Analytics for Asset Management in Smart Cities

Open Access
article
Year: 2024. Pages: 1-6 .
Authors: Catherene Julie Aarthy C; Nitin Kumar Saxena; Anupam Jain; Ritu Saxena; Jaya Srivastava; Eti Khatri
DOI 10.1109/ICONSTEM60960.2024.10568761.

IoT-Enabled Predictive Analytics for Asset Management in Smart Cities

Open Access
conference-paper
Year: 2024.
Authors: CATHERENE JULIE AARTHY

PERFORMANCE ASSESSMENT FRAMEWORK FOR NET ZERO SUPPLY CHAINA COMPARATIVE STUDY ON THE DIFFERENT FRAMEWORK OF ESG FOR BUILT ENVIRONMENT

Open Access
article
International Journal of Research Publication and Reviews. Year: 2024. Volume: 5 , Pages: 197-204 .
Authors: Dr KALAIVANI BALAJI, Dr.CATHERNE JULIE AARTHY C, DR IRUDHAYAMARY PREMKUMAR

IoT-Enabled Predictive Analytics for Asset Management in Smart Cities

Open Access
Conference Paper
Year: 2024.
Authors: Catherene Julie Aarthy C.;Saxena N.K.;Jain A.;Saxena R.;Srivastava J.;Khatri E.;Gulati K.
DOI 10.1109/ICONSTEM60960.2024.10568761

A STUDY ON RESURGENCE OF INDIAN DOMESTIC CIVIL AVIATION PASSENGER TRAFFIC AFTER COVID-19 PANDEMIC

Open Access
journal-article
Year: 2023.
Authors: CATHERENE JULIE AARTHY;PRATHMESH MANISH NAGALKAR,

AN EMPIRICAL STUDY ON VARIABLES INFLUENCING CHENNAI'S DECISION TO SELECT AMONG TWO FORMS OF PASSENGER RAIL: CHENNAI SUBURBAN RAILWAY AND CHENNAI METRO RAIL LIMITED

Open Access
journal-article
Year: 2023.
Authors: CATHERENE JULIE AARTHY

TO STUDY THE RELATIONSHIP BETWEEN EMOTIONAL INTELLIGENCE AND QUALITY OF WORK DELIVERY AMONG I T EMPLOYEES IN CHENNAI

Open Access
journal-article
Year: 2023.
Authors: CATHERENE JULIE AARTHY;Rakesh;Loganatha Prasanna