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Dr Prashant Chaudhary

vidwan id: 593978
Male

Associate Professor, Department of Business
Dr. Vishwanath Karad Mit World Peace University

Expertise

  • Management

Publications

Total Articles 44
Books 0
Proceedings 0

Publications

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Scopus

Citations 48
h-index 4

CrossRef

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Citations 31
h-index 3
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Bio

• Authored two books titled, ‘Retail Marketing in the Modern Age’ and ‘Selling and Negotiation Skills – A Pragmatic Approach’. • SAGE published the first edition of both books and the second edition is being published by Routledge by Taylor & Francis. • Published research papers and case studies in internationally reputed journals – indexed in ABDC, Scopus, and Web of Science (WoS).

Personal Details

  • Male
  • Associate Professor , Dr. Vishwanath Karad Mit World Peace University
  • Pune, Maharashtra, India
Ph.D
RTM Nagpur University 2019
Associate Professor Jul 2022 – Present
Dr. Vishwanath Karad Mit World Peace University | Department of Business

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Co-Authors (4)

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Dr Anirban Dutta

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Scholarly Work

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EVALUATING THE EFFECTIVENESS OF CONSUMER EDUCATION AND AWARENESS IN MARKETING

1)Dr. R. SHIJI 2)Dr. NEELAM RAUT 3)Ms. M JAYASEELY 4)Mr. AMITKUMAR LADULALA SHAH 5)Dr. AKHIL SHETTY 6)Dr. SHEBAZBANO KHAN 7)Dr. VATSALA BOSE 8)Dr. PRASHANT CHAUDHARY 9)Dr. SHYAM SHUKLA 10)Dr.K.SAMPATH 11)Dr. KUNAL GAURAV 12)Dr.G.NANDINI
- Patent No. : 202441061513 A Filed : 13-08-2024
Published : 23-08-2024 Published

Scholarly Publications

A Study to Understand the Factors that Play Major Role in Influencing the Loyalty Behaviour of Shoppers towards Department Based Brick-and-Mortar Fashion Retailers with Special Reference to Pune City, India

Open Access
journal-article
Authors:

Gift Card Business-A Gifted Opportunity- Understanding the corporate retailer’s Gift Card business facets and future with special reference to corporate companies and firms in IT & ITES sector in India

Open Access
journal-article

7- “P”s of Private Label Brands-Exploring retailer’s perspectives to understand the impact of Privet Label Brands on retailer’s perceived bargaining power and consumer’s patronage loyalty behavior towards retailers

Open Access
journal-article
Authors:

Visual merchandising in retailing: Influencing consumer buying behavior towards apparels with special reference to Pune city in India

Open Access
journal-article