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Dr Prashant Chaudhary

vidwan id: 593978

Male

Associate Professor, Department of Business
Dr. Vishwanath Karad Mit World Peace University

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Expertise

Management

Publications

Total Articles 44

Books 0

Proceedings 0

Publications

Scopus

Citations 48

h-index 4

CrossRef

Citations 31

h-index 3

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Bio

• Authored two books titled, ‘Retail Marketing in the Modern Age’ and ‘Selling and Negotiation Skills – A Pragmatic Approach’. • SAGE published the first edition of both books and the second edition is being published by Routledge by Taylor & Francis. • Published research papers and case studies in internationally reputed journals – indexed in ABDC, Scopus, and Web of Science (WoS).

Personal Details

Male
Associate Professor , Dr. Vishwanath Karad Mit World Peace University
Pune, Maharashtra, India

Ph.D

RTM Nagpur University 2019

Associate Professor Jul 2022 – Present

Dr. Vishwanath Karad Mit World Peace University | Department of Business

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Co-Authors (4)

Dr Anirban Dutta

National Institute of Technology Agartala

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Swami Vivekananda Subharti University, Meerut

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Scholarly Work

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EVALUATING THE EFFECTIVENESS OF CONSUMER EDUCATION AND AWARENESS IN MARKETING

1)Dr. R. SHIJI 2)Dr. NEELAM RAUT 3)Ms. M JAYASEELY 4)Mr. AMITKUMAR LADULALA SHAH 5)Dr. AKHIL SHETTY 6)Dr. SHEBAZBANO KHAN 7)Dr. VATSALA BOSE 8)Dr. PRASHANT CHAUDHARY 9)Dr. SHYAM SHUKLA 10)Dr.K.SAMPATH 11)Dr. KUNAL GAURAV 12)Dr.G.NANDINI

- Patent No. : 202441061513 A Filed : 13-08-2024

Published : 23-08-2024 Published

Scholarly Publications

Surveillance Capitalism and its Influence on Consumer Behavior

journal-article

Authors:

New Trends That are Redefining the Future of Retail Sector

newsletter-article

Authors:

Understanding the antecedents of omni-channel shopping by customers with reference to fashion category: the Indian millennials’ perspective

journal-article

Authors:

Visual Merchandising — An Effective Tool and Technique for Brick-and-Mortar Fashion Retailers to Create, Communicate, Enhance, and Reinforce the Brand Image

journal-article

Authors:

Selling and Negotiation Skills

book

Authors:

A study of impact of influencer marketing— executed through various social media platforms— on buying behaviour of millennials [with special reference to fashion related products]

journal-article

Authors:

Retail Marketing In the Modern Age

book

Authors:

Transforming the brick-and-mortar fashion retailing- The Omni-channel Way

journal-article

Authors:

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