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Prof Mekoth Nandakumar

vidwan id: 57922
Male

Professor, Goa Business School
Goa University

Expertise

  • Business

Publications

Total Articles 54
Books 0
Proceedings 0

Publications

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Scopus

Citations 589
h-index 12

CrossRef

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Citations 132
h-index 6
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Professional Recognition

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Community & Membership

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Bio

Services Marketing, Marketing Research, Consumer Behavior, Business Research Methods

Personal Details

  • Male
  • Professor , Goa University
  • Goa University, Taleigao Plateau
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Professor Jul 1988 – Present
Goa University | Goa Business School

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Co-Authors (8)

Albino

Albino Thomson

Goa University

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Prof Anandakuttan B Unnithan

Indian Institute of Management Kozhikode

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Dr Satish Krishnan

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Scholarly Work

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Scholarly Publications

Does Quality of Healthcare Service Determine Patient Adherence? Evidence from the Primary Healthcare Sector in India

Open Access
Article

FLE adaptability in high contact and high customisable services: Theoretical underpinnings and conceptual model

Open Access
Article

The dimensions of frontline employee adaptability in power sector: A grounded theory approach

Open Access
Article

CUSTOMER RESPONSE TO MESSAGE FRAMING IN CAUSE RELATED MARKETING.

Open Access
article

CUSTOMER RESPONSE TO MESSAGE FRAMING IN CAUSE RELATED MARKETING/A RESPOSTA DO CLIENTE

Open Access
article
Authors: R Pinto, N Mekoth

Social support expectations from healthcare systems: Antecedents and emotions

Open Access
Article

A typology for frontline employee adaptability to gain insights in service customisation: A viewpoint

Open Access
Article

Organisational role stress and the function of selected organisational practices in reducing it: empirical evidence from the banking service front line in India

Open Access
Article