Ministry of Education
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Prof Mekoth Nandakumar

vidwan id: 57922
Male

Professor, Goa Business School
Goa University

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Expertise

  • Business

Publications

Total Articles 54
Books 0
Proceedings 0

Publications

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Scopus

Citations 589
h-index 12

CrossRef

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Citations 132
h-index 6
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Professional Recognition

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Community & Membership

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Bio

Services Marketing, Marketing Research, Consumer Behavior, Business Research Methods

Personal Details

  • Male
  • Professor , Goa University
  • Goa University, Taleigao Plateau
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Professor Jul 1988 – Present
Goa University | Goa Business School

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Organisations (219+)

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Co-Authors (8)

Albino

Albino Thomson

Goa University

Anandakuttan B

Prof Anandakuttan B Unnithan

Indian Institute of Management Kozhikode

Satish

Dr Satish Krishnan

Indian Institute of Management Kozhikode

Joe

Dr Joe Kurian

Associate Professor

Nilesh A

Prof Nilesh A Borde

Goa University

Pinky

Dr Pinky Pawaskar

Goa University

Sarat Kumar

Dr Sarat Kumar Jena

Xavier University Bhubaneswar

Reddy

Prof Reddy Y V

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Scholarly Work

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Scholarly Publications

A Comparison of ‘Organizing Forces’ on Reddit and YouTube Networks: Insights From the France Riots of 2023

Open Access
Article
Information Systems Frontiers. Year: 2025.
Authors: Vasist P.N.;Krishnan S.;Azad N.;Mekoth N.
DOI 10.1007/s10796-025-10587-1

Implications of HR managers' green attitude: a study of Indian hospitality sector

Open Access
Article
Year: 2025. Volume: 12 , Issue: 1 , Pages: 91-104 .
Authors: Mekoth N.;Prabhudesai R.;Tari S.
DOI 10.1108/JOEPP-05-2023-0219
2

Building Social Media Brand Engagement: The Role of Content Quality, Source Credibility, and Customer-Based Brand Equity

Open Access
Article
Journal of Promotion Management. Year: 2025.
Authors: Khandolkar T.;Hegde Desai P.;Barpanda S.;Mekoth N.
DOI 10.1080/10496491.2025.2546350

Evaluating tourism-led development and development-led tourism models: socioeconomic and environmental perspectives in emerging economies

Open Access
Article
Year: 2025.
Authors: Naik S.;Mekoth N.;Abhinaya U.;Koloth S.;Balasubramanyam P.
DOI 10.1080/19407963.2025.2481622

Segmentation based on attitude: a cultural tourist dichotomy

Open Access
Article
Year: 2024. Volume: 35 , Issue: 4 , Pages: 804-816 .
Authors: Mekoth N.;Koloth S.;Thomson A.R.
DOI 10.1080/13032917.2024.2322621

SOCIAL MEDIA BRAND ENGAGEMENT AND PERCEIVED RISK IN PURCHASE: A CONCEPTUAL FRAMEWORK

Open Access
Article
Year: 2024. Volume: 23 , Issue: 4 , Pages: 1858-1883 .
Authors: Khandolkar T.;Desai P.H.;Mekoth N.;Borde N.
DOI 10.5585/remark.v23i4.25612

STAKEHOLDER RESPONSIBLE BEHAVIOR IN TOURISM: SCALE DEVELOPMENT AND VALIDATION

Open Access
Article
Tourism Analysis. Year: 2024. Volume: 29 , Issue: 1 , Pages: 47-67 .
Authors: Jog D.;Jena S.K.;Mekoth N.
DOI 10.3727/108354223X16975034583605

Demarketing for sustainability: A review and future research agenda

Open Access
Review
INTERNATIONAL JOURNAL OF CONSUMER STUDIES. Year: 2023. Volume: 47 , Issue: 6 , Pages: 2157-2180 .
Authors: Lawrence J.;Mekoth N.
DOI 10.1111/ijcs.12904
12