Ministry of Education
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Prof Hari Sreekumar

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Male

Professor, Department of Marketing
Indian Institute of Management Tiruchirapalli

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Expertise

  • Management

Publications

Total Articles 18
Books 0
Proceedings 0

Publications

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Scopus

Citations 81
h-index 5

CrossRef

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Citations 64
h-index 5
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Bio

Marketing

Personal Details

  • Male
  • Professor , Indian Institute of Management Tiruchirapalli
  • Indian Institute of Management Tiruchirappalli
Fellow Programme in Management
Other Institute 2013
Professor Nov 2023 – Present
Indian Institute of Management Tiruchirapalli | Department of Marketing
Associate Professor Nov 2015 – Nov 2023
Indian Institute of Management Tiruchirapalli | Department of Marketing
Assistant Professor Jun 2011 – Mar 2015
Indian Institute of Management Tiruchirapalli | Department of Marketing

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Scholarly Work

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Scholarly Publications

History of marketing in India

Open Access
Book Chapter
Year: 2016. Pages: 389-405 .
Authors: Sreekumar H.;Varman R.
DOI 10.4324/9781315882857
10 14

Kartikeya Kompella (ed.): The definitive book of branding

Open Access
other
Year: 2015. Volume: 42 , Pages: 113–115 .
Authors: Hari Sreekumar .,
DOI 10.1007/s40622-015-0074-4

Locating the past in its silence: History and marketing theory in India

Open Access
Article
Journal of Historical Research in Marketing. Year: 2015. Volume: 7 , Issue: 2 , Pages: 272-279 .
Authors: Varman R.;Sreekumar H.
DOI 10.1108/JHRM-04-2013-0016
18 24

Engaging with Subaltern Consumers: Migration, Identity and Consumer Acculturation

Open Access
conference paper
Year: 2014. Volume: 25 , Pages: D-26-D-27 .
Authors: Hari Sreekumar and Rohit Varman

The Emergence of Organized Retail in India: The Impact on Inter-organizational Relationships in Marketing-organizational Relationships in Marketing Channels

Open Access
conference paper
Year: 2014.
Authors: Hari Sreekumar

A Study of Stigma among Subaltern Consumers

Open Access
conference paper
Year: 2013.
Authors: Hari Sreekumar

Mimicry and Postcolonial Advertising

Open Access
conference paper
Year: 2010. Volume: 9 , Pages: 544-544 .
Authors: Rohit Varman., Julien Cayla and Hari Sreekumar

Consumption and the Transformation of Everyday Life: A View from South India

Open Access
other
Year: 2009. Volume: 36 , Pages: 179-182 .
Authors: Hari Sreekumar