Prof Hari Sreekumar
vidwan id: 56493
Professor, Department of Marketing
Indian Institute of Management Tiruchirapalli
Expertise
- Management
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Publications
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Scopus
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5
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64
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5
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Bio
Marketing
Personal Details
- Male
- Professor , Indian Institute of Management Tiruchirapalli
- Indian Institute of Management Tiruchirappalli
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Indian Institute of Management Tiruchirapalli
Scholarly Work
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Scholarly Publications
Post-Colonial Consumer Respect and the Framing of Neocolonial Consumption in Advertising
Open AccessVagabonds at the Margins: Acculturation, Subalterns, and Competing Worth
Open Access
10.1177/0276146718815939
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