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Prof Hari Sreekumar

vidwan id: 56493
Male

Professor, Department of Marketing
Indian Institute of Management Tiruchirapalli

Expertise

  • Management

Publications

Total Articles 18
Books 0
Proceedings 0

Publications

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Scopus

Citations 81
h-index 5

CrossRef

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Citations 64
h-index 5
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Bio

Marketing

Personal Details

  • Male
  • Professor , Indian Institute of Management Tiruchirapalli
  • Indian Institute of Management Tiruchirappalli
Fellow Programme in Management
Other Institute 2013
Professor Nov 2023 – Present
Indian Institute of Management Tiruchirapalli | Department of Marketing
Associate Professor Nov 2015 – Nov 2023
Indian Institute of Management Tiruchirapalli | Department of Marketing
Assistant Professor Jun 2011 – Mar 2015
Indian Institute of Management Tiruchirapalli | Department of Marketing

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Co-Authors (1)

Sankalp

Prof Sankalp Pratap

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Scholarly Work

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Scholarly Publications

Postcolonial marketing communication: An Indian perspective

Open Access
Book Chapter

Post-Colonial Consumer Respect and the Framing of Neocolonial Consumption in Advertising

Open Access
Article

Forging the nation state: an advertising history of Tata Steel, India

Open Access
Article

Money, Sacrificial Work, and Poor Consumers

Open Access
Article

Vagabonds at the Margins: Acculturation, Subalterns, and Competing Worth

Open Access
Article

Negotiation and resistance: a history of consumption in British India

Open Access
Review

THE DEVELOPMENT OF POLITICAL CONSUMERISM IN INDIA: A Historical Perspective

Open Access
Book Chapter

Indian advertising in the context of globalisation

Open Access
Book Chapter