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Dr Prithwiraj Mukherjee

vidwan id: 56239
Male

Assistant Professor, Marketing
Indian Institute of Management Bangalore

Expertise

  • Management

Publications

Total Articles 3
Books 0
Proceedings 0

Publications

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Scopus

Citations 26
h-index 2

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Citations 14
h-index 2
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Professional Recognition

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Bio

Marketing, Agent-based Modeling, New Product Development, Networks, Behavioral Decision Making

Personal Details

  • Male
  • Assistant Professor , Indian Institute of Management Bangalore
  • Indian Institute of Management, Bannerghatta Road
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Assistant Professor Jan 2015 – Present
Indian Institute of Management Bangalore | Marketing

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Co-Authors (3)

Prithwiraj

Prof Prithwiraj Mukherjee

Ahmedabad University, Ahmadabad

Souvik

Dr Souvik Dutta

Indraprastha Institute of Information Technology Delhi (IIIT Delhi)

Souvik

Dr Souvik Dutta

Indian Institute of Management Bangalore

Scholarly Work

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Scholarly Publications

Silently killing your panelists one email at a time: The true cost of email solicitations

Open Access
Article

Platform exploitation in the sharing economy

Open Access
Article

Did clickbait crack the code on virality?

Open Access
Article