Ministry of Education
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Dr Sanket Vatavwala

vidwan id: 561626
Male

Assistant Professor, Marketing Management
Indian Institute of Management, Amritsar

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Expertise

  • Management

Publications

Total Articles 9
Books 0
Proceedings 0

Publications

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Scopus

Citations 184
h-index 4

CrossRef

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Citations 130
h-index 3
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Professional Recognition

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Community & Membership

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Bio

Dr. Sanket Vatavwala is a faculty in the area of marketing management at IIM Amritsar. He completed his Ph.D. in marketing management from IIM Indore. His research interest includes business-to-business/industrial marketing, sustainable marketing, digital marketing, and public-policy marketing.

Personal Details

  • Male
  • Assistant Professor , Indian Institute of Management, Amritsar
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Assistant Professor Jun 2022 – Present
Indian Institute of Management, Amritsar | Marketing Management

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Co-Authors (6)

Aditya

Mr Aditya Billore

Indian Institute of Management Indore

Ashish

Dr Ashish Sadh

Indian Institute of Management Indore

Bipul

Dr Bipul Kumar

Indian Institute of Management Indore

Prashant

Prof Prashant Kumar

XAVIER LABOUR RELATIONS INSTITUTE (XLRI)

Sujo

Dr Sujo Thomas

Ahmedabad University, Ahmadabad

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Dr Swapan Deep Arora

Indian Institute of Management, Amritsar

Scholarly Work

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Scholarly Publications

Developing an Emic Scale on Consumer-Based Brand Equity for Packaged Food Brands

Open Access
Article
Journal of Food Products Marketing. Year: 2024. Volume: 30 , Issue: 6-7 , Pages: 189-209 .
Authors: Shaikh J.M.;Arora S.D.;Vatavwala S.
DOI 10.1080/10454446.2024.2406212

Enhancing upselling and cross-selling in business-to-business markets: The critical need to integrate customer service and sales functions

Open Access
Book Chapter
Year: 2023. Pages: 199-216 .
Authors: Vatavwala S.;Kumar B.;Sharma A.
DOI 10.1007/978-3-031-37097-7_9
1

Customer disengagement in business-to-business markets: A framework for analysis

Open Access
Article
Industrial Marketing Management. Year: 2022. Volume: 105 , Pages: 114-130 .
Authors: Vatavwala S.;Kumar B.;Sharma A.;Billore A.;Sadh A.
DOI 10.1016/j.indmarman.2022.05.018
13

Customer disengagement in business-to-business markets: A framework for analysis

Open Access
article
Industrial Marketing Management. Year: 2022. Pages: 114-130 .
Authors: Vatavwala Sanket, Kumar Bipul, Sharma Arun, Billore Aditya, Sadh Ashish
DOI 10.1016/j.indmarman.2022.05.018

Cause-Related Marketing Research (1988–2016): An Academic Review and Classification

Open Access
Article
Year: 2020. Volume: 32 , Issue: 5 , Pages: 488-516 .
Authors: Thomas S.;Kureshi S.;Vatavwala S.
DOI 10.1080/10495142.2019.1606757
48 66

Digital mediation in business-to-business marketing: A bibliometric analysis

Open Access
Article
Industrial Marketing Management. Year: 2020. Volume: 85 , Pages: 126-140 .
Authors: Kumar B.;Sharma A.;Vatavwala S.;Kumar P.
DOI 10.1016/j.indmarman.2019.10.002
79 96

Digital mediation in business-to-business marketing: A bibliometric analysis

Open Access
article
Industrial Marketing Management. Year: 2020.
Authors: Kumar Bipul, Sharma Arun, Vatavwala Sanket, Kumar Prashant
DOI 10.1016/j.indmarman.2019.10.002

Cause-related marketing research (1988–2016): An academic review and classification

Open Access
article
Journal of Nonprofit & Public Sector Marketing. Year: 2019. Volume: Volume 32, Issue 5 , Pages: 488-516 .
Authors: Thomas Sujo, Kureshi Sonal, Vatavwala Sanket
DOI 10.1080/10495142.2019.1606757