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Dr Aswathy Asokan Ajitha

vidwan id: 561096
Female

Assistant Professor, Marketing Management
Indian Institute of Management, Amritsar

Expertise

  • Management

Publications

Total Articles 17
Books 0
Proceedings 0

Publications

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Scopus

Citations 262
h-index 10

CrossRef

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Citations 42
h-index 3
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Professional Recognition

2006

Bachelor of Technology (Biotechnology and Biochemical Engineering)

Kerala University, India

Community & Membership

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Bio

Aswathy Asokan Ajitha is an Assistant Professor in the area of Marketing at the Indian Institute of Management Amritsar. Dr Aswathy received her Joint Doctorate Degree from the Indian Institute of Technology Madras, India, under the supervision of Prof. Arshinder Kaur and Curtin University, Australia.

Personal Details

  • Female
  • Assistant Professor , Indian Institute of Management, Amritsar
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Assistant Professor Dec 2020 – Present
Indian Institute of Management, Amritsar | Marketing Management

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Co-Authors (4)

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Prof Arshinder Kaur

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Scholarly Work

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Scholarly Publications

Destination image and perceived meaningfulness for visitor loyalty: A strategic positioning of Indian destinations

Open Access
Article

Business customer experience in B2B2C service settings: a scale development

Open Access
Article

Walking on a thin line! Empirical examination of work–home boundary violations faced by employees during forced work from home

Open Access
Article
Authors: Ramya S.M.;Banu J.;Asokan Ajitha A.;Baral R.

Work-from-home (WFH) during COVID-19 pandemic – A netnographic investigation using Twitter data

Open Access
Article
Authors: Daneshfar Z.;Asokan-Ajitha A.;Sharma P.;Malik A.

A collaborative application of design thinking and Taguchi approach in restaurant service design for food wellbeing

Open Access
Article

Towards a theory of well-being in digital sports viewing behavior

Open Access
Article

The role of cognitive complexity and risk aversion in online herd behavior

Open Access
Article

Strategic positioning of tourist destinations- analyzing the role of perceived meaningfulness

Open Access
Article