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Dr Koushiki Choudhury

vidwan id: 56032
Female

Assistant Professor, Marketing
Indian Institute of Management Calcutta

Expertise

  • Business

Publications

Total Articles 18
Books 0
Proceedings 0

Publications

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Scopus

Citations 313
h-index 9

CrossRef

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Citations 255
h-index 10
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Professional Recognition

1992

Fellowship

University of California, Santa Cruz, USA

Community & Membership

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Bio

Internal Marketing, Services Marketing and Relationship Marketing

Personal Details

  • Female
  • Assistant Professor , Indian Institute of Management Calcutta
  • Indian Institute of Management Calcutta, Diamond Harbour Road, Joka
Ph.D
Indian Institute of Management Calcutta 2005
Assistant Professor Oct 2006 – Present
Indian Institute of Management Calcutta | Marketing

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Co-Authors (1)

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Scholarly Work

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Scholarly Publications

Dependent origination: Resonances for the environment and sustainability education

Open Access
Article

The Dolphins: poetry in studying ethical tourism and sustainability

Open Access
Article

Materialism, consumerism, and religion: A Buddhist vision for nonprofit marketing

Open Access
Article

Nationalism, Diversity, and Human Rights: An Ethnographic Study of Buddhism and Tagore and Thoughts for Marketing Intercultural Understanding

Open Access
Article

A Buddhist perspective on death: An ethnographic study and implications for nonprofit marketing in grief support and terminal illness

Open Access
Article

Health and Sickness: A Buddhist View and Implications for Social Marketing

Open Access
Article

Evaluating customer-perceived service quality in business management education in India: A study in topsis modeling

Open Access
Article

Service quality and customers’ behavioural intentions: Class and mass banking and implications for the consumer and society

Open Access
Article