Dr Koushiki Choudhury

vidwan id: 56032

Female

Assistant Professor, Marketing
Indian Institute of Management Calcutta

23395641500

Expertise

Business

Publications

Total Articles 18

Books 0

Proceedings 0

Publications

Scopus

Citations 313

h-index 9

CrossRef

Citations 255

h-index 10

Google Scholar

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Professional Recognition

1992

Fellowship

University of California, Santa Cruz, USA

Community & Membership

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Bio

Internal Marketing, Services Marketing and Relationship Marketing

Personal Details

Female
Assistant Professor , Indian Institute of Management Calcutta
Indian Institute of Management Calcutta, Diamond Harbour Road, Joka

Ph.D

Indian Institute of Management Calcutta 2005

Assistant Professor Oct 2006 – Present

Indian Institute of Management Calcutta | Marketing

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Prof Bodhibrata Nag

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Associate Professor

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Co-Authors (1)

Dr Durgaprasad Repakula

Malla Reddy College of Engineering & Technology

Scholarly Work

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Scholarly Publications

The influence of customer-perceived service quality on customers' behavioural intentions: A study of public and private sector banks, class and mass banking and consumer policy implications

Open Access

Article

International Review on Public and Nonprofit Marketing. Year: 2014. Volume: 11 , Issue: 1 , Pages: 47-73 .

Authors: Choudhury K.

10.1007/s12208-013-0107-7

Service Quality and Customers' Complaining Behavior: A Study of the Indian Banking Sector

Open Access

Article

Services Marketing Quarterly. Year: 2014. Volume: 35 , Issue: 2 , Pages: 123-137 .

Authors: Choudhury K.

10.1080/15332969.2014.885361

Materialism, Religion, and Implications for Marketing-An Ethnographic Study of Nichiren Buddhism

Open Access

Article

Year: 2014. Volume: 31 , Issue: 9 , Pages: 683-697 .

Authors: Choudhury K.

10.1002/mar.20728

Service quality andword of mouth: A study of the banking sector

Open Access

Article

International Journal of Bank Marketing. Year: 2014. Volume: 32 , Issue: 7 , Pages: 612-627 .

Authors: Choudhury K.

10.1108/IJBM-12-2012-0122

Service quality and customers' purchase intentions: An empirical study of the Indian banking sector

Open Access

Article

International Journal of Bank Marketing. Year: 2013. Volume: 31 , Issue: 7 , Pages: 529-543 .

Authors: Choudhury K.

10.1108/IJBM-02-2013-0009

Service Quality and WOM (Word-of-Mouth): A study of the Indian banking sector

Open Access

Book Chapter

Year: 2013. Pages: 153-177 .

Authors: Choudhury K.

10.4018/978-1-4666-3631-6.ch010

Managing Workplace Stress: The cognitive behavioural way

Open Access

Book

Year: 2013. Volume: 9788132206835 , Pages: 1-116 .

Authors: Choudhury K.

10.1007/978-81-322-0683-5

Exploring the dimensionality of service quality: an application of topsis in the indian banking industry

Open Access

Article

Year: 2009. Volume: 26 , Issue: 1 , Pages: 115-133 .

Authors: Pal M.;Choudhury K.

10.1142/S0217595909002110

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