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Dr Mohd Junaid Akhtar

vidwan id: 556770
Male

Assistant Professor, Marketing
New Delhi Institute of Management

Expertise

  • Management

Publications

Total Articles 8
Books 0
Proceedings 0

Publications

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Scopus

Citations 21
h-index 3

CrossRef

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Citations 0
h-index 0
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Professional Recognition

2018

Junior Research Fellow

University Grant Commission

Community & Membership

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Bio

Dr. Mohd Junaid Akhtar has recently joined as an Assistant Professor in Department of Marketing at New Delhi Institute of Management . His research interest lies in consumer behavior, digital marketing and social media marketing.

Personal Details

  • Male
  • Assistant Professor , New Delhi Institute of Management
  • New Delhi, Delhi, India
Ph.D
Aligarh Muslim University 2024
M.com
Other Institute 2018
MBA
Other Institute 2011
Assistant Professor Aug 2024 – Present
New Delhi Institute of Management | Marketing

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Co-Authors (2)

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Dr Mohd Azhar

Woxsen University

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Mr Mohammad Subhan

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Scholarly Work

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Scholarly Publications

Measuring buying intention of generation Z on social networking sites: an application of social commerce adoption model

Open Access
Article

Understanding corporate social responsibility, employee psychological capital and work performance: The perspective of tourism in the emerging economy

Open Access
journal-article

Conceptualizing social media analytics in digital economy: An evidence from bibliometric analysis

Open Access
Article

Demystifying the effect of social media eWOM on revisit intention post-COVID-19: an extension of theory of planned behavior

Open Access
journal-article

The spread of Misinformation on social media: An insightful countermeasure to restrict

Open Access
journal-article

Delineating the Influence of Social Media Use on Sustainable Rural Tourism: An Application of TPB with Place Emotion

Open Access
journal-article

Scale development and validation for usage of social networking sites during COVID-19

Open Access
Article

Social media: A catalyst for entrepreneurship and marketing

Open Access
journal-article