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Dr Anurag Singh

vidwan id: 55604
Male

Associate Professor, Institute of Management Studies
Banaras Hindu University

Expertise

  • Management

Publications

Total Articles 26
Books 0
Proceedings 0

Publications

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Scopus

Citations 0
h-index 0

CrossRef

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Citations 3
h-index 1
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Professional Recognition

2016

Third Prize of Hostel Excellence Award

Banaras Hindu University
2017

Certificate of Appreciation” of Hostel Excellence Award

Banaras Hindu University
2011

'Best Paper Award'

Institute of Management Technology-Faridabad
2018

'Best Paper Award'

Gurkul Kangri University, Haridwar
2022

'Best Paper Award'

Indian Institute of Information Technology-Allahabad
2023

'Research Paper Reviewer Recognition'

Journal of Consumer Behaviour

Community & Membership

2015

Faculty Development Program on Time Series Analysis

FDP Coordinator
2012

National Workshop Structural Equation Modelling in Social Science Research

Joint Organising Secretary
2012

International Conference on Marketing Paradigms In Emerging Economies

Joint Organising Secretary
2020

AICTE sponsored Faculty Development Program on Social Enterprise Management

Coordinator
2021

AICTE sponsored Faculty Development Program on Social Enterprise

Coordinator
2018

National Seminar on Emerging Business Practices

Conference Coordinator
2019

National Conference on Innovations in Business Practices

Conference Convener
2021

National Webinar on Disruptive Technologies in Business

Coordinator
2020

Common Minimum Syllabus Re-Structuring Committee (UP State Universities)

Member
2022

Banaras Hindu University

Member Academic Council
2022

School of Management Sciences

Member Academic Council
2022

Jiwaji University, Gwalior

Member, Board of Studies (School of Studies In Chemical Sales and Marketing Management)
2022

School of Management Sciences

Member, Board of Studies (Board of Studies of Department of Management & Mass Communication)
2022

Jayoti Vidyapeeth Women's University Jaipur

Member, Board of Studies (Management & Commerce)

Indian Commerce Association

2018
Life time member

Intellectual Society for Socio and Tecno Welfare

2009
Founder Member

Silchar Management Association

2007
Member

Bio

Anurag Singh is an Associate Professor of Marketing and HRM at the Institute of Management Studies, Banaras Hindu University, Varanasi, India, with 25 years of extensive research and teaching experience in customer experience, social currency, and women entrepreneurship area. His research is well-recognized in ABDC, WoS, ABS and Scopus indexed journals, including Journal of Business Research and Marketing Intelligence & Planning.

Personal Details

  • Male
  • Associate Professor , Banaras Hindu University
  • Banaras Hindu University, Varanasi
Ph.D
Other Institute 2007
M.B.A.
Bundelkhand University 1996
Associate Professor Oct 2016 – Present
Banaras Hindu University | Institute of Management Studies
Assistant Professor - Senior Scale Apr 2011 – Oct 2016
Banaras Hindu University | Institute of Management Studies
Assistant Professor Oct 2004 – Apr 2011
Assam University
Lecturer Oct 2001 – Sep 2004
Vishveshwarya Group Of Institutions, Dadri
Lecturer Jun 1996 – May 1998
Gurukula Kangri vishwavidyalaya | Faculty of Management Studies

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Co-Authors (3)

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Scholarly Work

Impact of ‘Make in India’ Initiatives on the Performance of Micro and Small Textile Garments and Clothing Accessories Entrepreneurs

Funding Agency: Indian Council of Social Science Research

Project Director

1,500,000

2024 - Ongoing

Ongoing
Role of Entrepreneurship Ecosystem on the performance of Women Entrepreneurs: A study in UP

Funding Agency: Banaras Hindu University (IoE)

Principle Investigator

1,000,000

2021 - Ongoing

Ongoing
Academic Linkage for Artefact Manufacturing, Cluster Development & Excellency

Funding Agency: Banaras Hindu University (IoE)

Co-Principal Investigator

600,000

2021 - Ongoing

Ongoing
Acceptance of Unique Identity Project in India: An Exploration of Business Prospects

Funding Agency: Banaras Hindu University, funds for new faculty members under XI-Plan Grant Development Scheme No. 4121

Principal Investigator

67,500

2011 - 2012

Completed

Antecedent of Employee Engagement and its Impact on Organizational Citizenship Behavior (OCB) and Business Outcomes – A Study of Nationalized Banks in Uttarakhand

University Gurukul Kangri Vishwavidyalaya, Haridwar
Year 2016

Measuring and Enhancing Tourism Competitiveness of Destination Bundelkhand: A Stakeholders Perspective

University Banaras Hindu University
Year 2016

Impact of Chinese products on Consumer Purchase Intention

University Banaras Hindu University
Year 2019

Influence of Social Media on Consumer Decision Making Process

University Banaras Hindu University
Year 2020

Influence of Public Service Advertising on the Attitude and Message Adoption

University Banaras Hindu University
Year 2022

A study of Consumer Adoption in Internet Banking

University Banaras Hindu University
Year 2022

Influence of Counterfeit Brands on Consumer Buying Behaviour: A Study

University Banaras Hindu University
Year 2023

Customer Experience in E-retailing: A Study

University Banaras Hindu University
Year 2023

Influence of E-Word of Mouth and Argument Quality on Service Booking Commitment: A Study of Tourism Industry

University Banaras Hindu University
Year 2023

Buying Behaviour of Thermal Power Producers for Beneficiated Coal: A Study

University Banaras Hindu University
Year 2024
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Scholarly Publications

Drive Customer Experience for Relationship Management through Actionable Social CRM

Open Access
article

Integrated Marketing Communication: A Research Agenda

Open Access
book
Authors: Singh S K, Rai U K, Singh A & Rai A K