Ministry of Education
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Dr Sheena S

vidwan id: 54693
Female

Associate Professor, School of Management
National Institute of Technology Karnataka

Orchid Icon 0000-0001-9731-2374 Google Scholar Icon 57204890194

Expertise

  • Management

Publications

Total Articles 10
Books 0
Proceedings 0

Publications

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Scopus

Citations 154
h-index 4

CrossRef

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Citations 36
h-index 3
Google Scholar

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Professional Recognition

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Community & Membership

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Calicut Management Association, Calicut

Life Member

Indian Accounting Association, Jaipur

Life Member

Bio

Brand Management; Rural Marketing; Retail Marketing; Consumer Behaviour; Marketing Research; Advertising Research; Customer Relationship Management

Personal Details

  • Female
  • Associate Professor , National Institute of Technology Karnataka
  • P. O. Srinivasnagar, Mangalore
Ph.D
University of Calicut 2011
Associate Professor Dec 2012 – Present
National Institute of Technology Karnataka | School of Management

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Co-Authors (7)

RAMACHANDRAN

Dr RAMACHANDRAN K K

Dr G R Damodaran college of Science

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Dr Naresh G.

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Dr V Madhusudhan Goud

Christ University

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Scholarly Work

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Scholarly Publications

Exploring the Nexus Between Internal Branding and Front-line Employees Performance in Indian Public Sector Banks: Serial Mediation Approach

Open Access
Article
Year: 2024. Volume: 28 , Issue: 5 , Pages: 580-591 .
Authors: Goud V.M.;Sheena
DOI 10.1177/09722629211039348

Examining ChatGPT's Impact: Challenges, Opportunities, and Future Directions for Enhancing Educational Experiences

Open Access
Conference Paper
Year: 2024. Volume: 390 , Pages: 243-252 .
Authors: Ravindar B.;Ramachandran K.K.;Bansod S.P.;Sheena ;Joy V.;Sudheer Muhammad K.M.
DOI 10.1007/978-981-97-2716-2_22

Quality Dimensions of Augmented Reality-based Mobile Apps for Smart-Tourism and its Impact on Customer Satisfaction & Reuse Intention

Open Access
Article
Year: 2023. Volume: 20 , Issue: 2 , Pages: 236-259 .
Authors: Anand K.;Arya V.;Suresh S.;Sharma A.
DOI 10.1080/21568316.2022.2137577
39

Augmented and Virtual Reality (AR/VR) in Marketing: Developing Immersive Client Experiences to Increase Engagement

Open Access
Conference Paper
Year: 2023. Pages: 1759-1764 .
Authors: Sheena ;Km S.M.;Ramachandran K.K.;Hasbullah N.N.;Anute N.;Muralidhar L.B.
DOI 10.1109/UPCON59197.2023.10434889
3

Brand Rejuvenation: The Effects of Hypothetical Brand Extensions on Existing Brands

Open Access
Article
Year: 2022. Volume: 13 , Issue: 6 .
Authors: Sudheer Muhammed K.M.;Sheenaa
DOI 10.4018/IJSESD.301255

Workplace spirituality, psychological well-being and mediating role of subjective stress: A case of secondary school teachers in India

Open Access
Article
Year: 2019. Volume: 35 , Issue: 4 , Pages: 725-739 .
Authors: Mahipalan M.;Sheena S.
DOI 10.1108/IJOES-10-2018-0144
9 42

Workplace Spirituality and Subjective Happiness Among High School Teachers: Gratitude As A Moderator

Open Access
Article
Year: 2019. Volume: 15 , Issue: 2 , Pages: 107-114 .
Authors: Mahipalan M.;S S.
DOI 10.1016/j.explore.2018.07.002
16 46

Examining the Role of Workplace Spirituality and Teacher Self-efficacy on Organizational Citizenship Behaviour of Secondary School Teachers: An Indian Scenario

Open Access
Article
Year: 2019. Volume: 23 , Issue: 1 , Pages: 80-90 .
Authors: Mahipalan M.;Sheena;Muhammed S.
DOI 10.1177/0972262918821241
9 21