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Dr Sheena S

vidwan id: 54693
Female

Associate Professor, School of Management
National Institute of Technology Karnataka

Expertise

  • Management

Publications

Total Articles 10
Books 0
Proceedings 0

Publications

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Scopus

Citations 154
h-index 4

CrossRef

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Citations 36
h-index 3
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Professional Recognition

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Community & Membership

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Calicut Management Association, Calicut

Life Member

Indian Accounting Association, Jaipur

Life Member

Bio

Brand Management; Rural Marketing; Retail Marketing; Consumer Behaviour; Marketing Research; Advertising Research; Customer Relationship Management

Personal Details

  • Female
  • Associate Professor , National Institute of Technology Karnataka
  • P. O. Srinivasnagar, Mangalore
Ph.D
University of Calicut 2011
Associate Professor Dec 2012 – Present
National Institute of Technology Karnataka | School of Management

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Organisations (261+)

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Co-Authors (7)

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Dr G R Damodaran college of Science

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Pondicherry University

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Scholarly Work

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Scholarly Publications

Exploring the Nexus Between Internal Branding and Front-line Employees Performance in Indian Public Sector Banks: Serial Mediation Approach

Open Access
Article

Examining ChatGPT's Impact: Challenges, Opportunities, and Future Directions for Enhancing Educational Experiences

Open Access
Conference Paper
Authors: Ravindar B.;Ramachandran K.K.;Bansod S.P.;Sheena ;Joy V.;Sudheer Muhammad K.M.

Quality Dimensions of Augmented Reality-based Mobile Apps for Smart-Tourism and its Impact on Customer Satisfaction & Reuse Intention

Open Access
Article

Augmented and Virtual Reality (AR/VR) in Marketing: Developing Immersive Client Experiences to Increase Engagement

Open Access
Conference Paper
Authors: Sheena ;Km S.M.;Ramachandran K.K.;Hasbullah N.N.;Anute N.;Muralidhar L.B.

Brand Rejuvenation: The Effects of Hypothetical Brand Extensions on Existing Brands

Open Access
Article

Workplace spirituality, psychological well-being and mediating role of subjective stress: A case of secondary school teachers in India

Open Access
Article

Workplace Spirituality and Subjective Happiness Among High School Teachers: Gratitude As A Moderator

Open Access
Article

Examining the Role of Workplace Spirituality and Teacher Self-efficacy on Organizational Citizenship Behaviour of Secondary School Teachers: An Indian Scenario

Open Access
Article