Dr Sheena S
vidwan id: 54693
Associate Professor, School of Management
National Institute of Technology Karnataka
Expertise
- Management
Publications
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Scopus
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4
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Citations
36
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3
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Calicut Management Association, Calicut
Indian Accounting Association, Jaipur
Bio
Brand Management; Rural Marketing; Retail Marketing; Consumer Behaviour; Marketing Research; Advertising Research; Customer Relationship Management
Personal Details
- Female
- Associate Professor , National Institute of Technology Karnataka
- P. O. Srinivasnagar, Mangalore
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Co-Authors (7)
Dr G R Damodaran college of Science
Pondicherry University
Christ University
Jain University, Bangalore
Indian Institute of Management Ranchi
Indian Institute of Management Tiruchirapalli
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