Prof Isaac C Jacob

vidwan id: 539767

Male

Emeritus Professor, Department of Marketing and International Business
Somaiya Vidyavihar University, Mumbai

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56239636200

Expertise

Business

Publications

Total Articles 6

Books 0

Proceedings 0

Publications

Scopus

Citations 143

h-index 4

CrossRef

Citations 118

h-index 4

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Bio

Tata Group, Yes bank, SSCB, Lintas, Ogilvy, and Mather, J Walter Thompson

Personal Details

Male
Emeritus Professor , Somaiya Vidyavihar University, Mumbai

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Emeritus Professor Jul 2007 – Present

Somaiya Vidyavihar University, Mumbai | Department of Marketing and International Business

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Mr G V Vigneshwara Swamy

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Organisations (381+)

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Associate Professor

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Dr Chilukuri Ver Avadhani

Adjunct Professor

Dr Avadhut Patwardhan

Assistant Professor

Dr Avani Rachh

Assistant Professor - Selection Grade

Ms Avani M Sakhapara

Assistant Professor

Dr Asmita Jadhav

Assistant Professor (Grade-I)

Co-Authors (2)

Dr Krupa Rai

Associate Professor

Dr Monica Khanna

K J Somaiya Institute of Management Studies and Research

Scholarly Work

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Scholarly Publications

Marketing of higher education institutes through the creation of positive learning experiences–analyzing the role of teachers’ caring behaviors

Open Access

Article

Journal of Marketing for Higher Education. Year: 2024. Volume: 34 , Issue: 1 , Pages: 116-135 .

Authors: Khanna M.;Jacob I.;Chopra A.

10.1080/08841241.2021.1966158

Applying SERVQUAL model to hearing and speech impaired staff in the fine-dine SME sector for assessing service outcomes

Open Access

Article

Journal of Strategic Marketing. Year: 2022.

Authors: Jacob I.;Khanna M.;Rai K.A.

10.1080/0965254X.2022.2160482

Possession Attachment toward Global Brands: How the “World of Barbie” is Shaping the Mindsets of Millennial Girls

Open Access

Article

Journal of International Consumer Marketing. Year: 2021. Volume: 33 , Issue: 4 , Pages: 434-451 .

Authors: Wagner U.;Jacob I.;Khanna M.;Rai K.A.

10.1080/08961530.2020.1813671

Attribution analysis of luxury brands: An investigation into consumer-brand congruence through conspicuous consumption

Open Access

Article

Journal of Business Research. Year: 2020. Volume: 116 , Pages: 597-607 .

Authors: Jacob I.;Khanna M.;Rai K.A.

10.1016/j.jbusres.2019.07.007

Promoting Business School Brands Through Alumni (Past Customers)-Analyzing Factors Influencing Their Brand Resonance

Open Access

Article

Journal of Promotion Management. Year: 2019. Volume: 25 , Issue: 3 , Pages: 337-353 .

Authors: Khanna M.;Jacob I.;Chopra A.

10.1080/10496491.2019.1557812

Identifying and analyzing touchpoints for building a higher education brand

Open Access

Article

Journal of Marketing for Higher Education. Year: 2014. Volume: 24 , Issue: 1 , Pages: 122-143 .

Authors: Khanna M.;Jacob I.;Yadav N.

10.1080/08841241.2014.920460