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Prof Isaac C Jacob

vidwan id: 539767
Male

Emeritus Professor, Department of Marketing and International Business
Somaiya Vidyavihar University, Mumbai

Expertise

  • Business

Publications

Total Articles 6
Books 0
Proceedings 0

Publications

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Scopus

Citations 143
h-index 4

CrossRef

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Citations 118
h-index 4
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Bio

Tata Group, Yes bank, SSCB, Lintas, Ogilvy, and Mather, J Walter Thompson

Personal Details

  • Male
  • Emeritus Professor , Somaiya Vidyavihar University, Mumbai
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Emeritus Professor Jul 2007 – Present
Somaiya Vidyavihar University, Mumbai | Department of Marketing and International Business

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Scholarly Work

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Scholarly Publications

Marketing of higher education institutes through the creation of positive learning experiences–analyzing the role of teachers’ caring behaviors

Open Access
Article

Applying SERVQUAL model to hearing and speech impaired staff in the fine-dine SME sector for assessing service outcomes

Open Access
Article

Possession Attachment toward Global Brands: How the “World of Barbie” is Shaping the Mindsets of Millennial Girls

Open Access
Article

Attribution analysis of luxury brands: An investigation into consumer-brand congruence through conspicuous consumption

Open Access
Article

Promoting Business School Brands Through Alumni (Past Customers)-Analyzing Factors Influencing Their Brand Resonance

Open Access
Article

Identifying and analyzing touchpoints for building a higher education brand

Open Access
Article