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Dr Krupa Rai

vidwan id: 455103
Female

Associate Professor,

Expertise

  • Business, Finance

Publications

Total Articles 7
Books 0
Proceedings 0

Publications

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Scopus

Citations 44
h-index 1

CrossRef

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Citations 34
h-index 1
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Bio

Consumer Psychology, Research Methods, Brand Communication

Personal Details

  • Female
  • Associate Professor
  • Department of Marketing and International Business, Somaiya Vidyavihar University
PhD
Other Institute 2019
Associate Professor Aug 2023 – Present
Unknown Organization
Assistant Professor Feb 2013 – Jul 2023
K J Somaiya Institute of Management Studies and Research

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Organisation (0)

no data

Co-Authors (2)

Isaac C

Prof Isaac C Jacob

Somaiya Vidyavihar University, Mumbai

Monica

Dr Monica Khanna

K J Somaiya Institute of Management Studies and Research

Scholarly Work

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Scholarly Publications

Applying SERVQUAL model to hearing and speech impaired staff in the fine-dine SME sector for assessing service outcomes

Open Access
Article

Possession Attachment toward Global Brands: How the “World of Barbie” is Shaping the Mindsets of Millennial Girls

Open Access
Article

Attribution analysis of luxury brands: An investigation into consumer-brand congruence through conspicuous consumption

Open Access
Article

56239636200;56239549000;57210151208;

Open Access
journal-article

56239636200;56239549000;57210151208;

Open Access
journal-article

7201546156;56239636200;56239549000;57210151208;

Open Access
journal-article

7201546156;56239636200;56239549000;57210151208;

Open Access
journal-article