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Dr Archana Shrivastava

vidwan id: 532260
Female

Assistant Professor, Jaypee Business School
Jaypee Institute of Information Technology, Noida

Expertise

  • Management

Publications

Total Articles 20
Books 0
Proceedings 0

Publications

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Scopus

Citations 395
h-index 8

CrossRef

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Citations 281
h-index 6
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Bio

Application of Blockchain In Marketing, Consumer Behaviour, Online Buyer Behaviour, Entrepreneurship

Personal Details

  • Female
  • Assistant Professor , Jaypee Institute of Information Technology, Noida
  • Jaypee Business School, Jaypee Institute of Information Technology, Noida
PhD
Other Institute 2014
Assistant Professor Oct 1992 – Present
Jaypee Institute of Information Technology, Noida | Jaypee Business School

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Co-Authors (8)

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Dr Koustab Ghosh

Indian Institute of Management Rohtak

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Scholarly Work

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Scholarly Publications

Conceptualizing consumer “trust” in online buying behaviour: An empirical inquiry and model development in Indian context

Open Access
Article

“Buyer's motivation” for online buying: An empirical case of railway e-ticketing in Indian context

Open Access
Article

Consumer personality in railway e-ticketing: conceptualization and empirical testing in Indian context

Open Access
journal-article
Authors:

Consumer Attitude Towards Online Retail Shopping in the Indian Context.

Open Access
journal-article
Authors: