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Dr Archana Shrivastava

vidwan id: 532260
Female

Assistant Professor, Jaypee Business School
Jaypee Institute of Information Technology, Noida

Expertise

  • Management

Publications

Total Articles 20
Books 0
Proceedings 0

Publications

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Scopus

Citations 395
h-index 8

CrossRef

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Citations 281
h-index 6
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Bio

Application of Blockchain In Marketing, Consumer Behaviour, Online Buyer Behaviour, Entrepreneurship

Personal Details

  • Female
  • Assistant Professor , Jaypee Institute of Information Technology, Noida
  • Jaypee Business School, Jaypee Institute of Information Technology, Noida
PhD
Other Institute 2014
Assistant Professor Oct 1992 – Present
Jaypee Institute of Information Technology, Noida | Jaypee Business School

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Co-Authors (8)

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Dr Koustab Ghosh

Indian Institute of Management Rohtak

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Scholarly Work

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Scholarly Publications

Consumer acceptance toward blockchain technology for anti-counterfeiting: hype, credence or future?

Open Access
Article

Public Sentiments Toward the COVID-19 Pandemic: Insights From the Academic Literature Review and Twitter Analytics

Open Access
Review

Blockchain for customer transparency in e-commerce – a survival of fittest not fastest

Open Access
Article

Decoding unethical youth buying behaviour: fair trade and unfair means

Open Access
Article

Blockchain for SME Clusters: An Ideation using the Framework of Ostrom Commons Governance

Open Access
Article

Antecedents of Blockchain-Enabled E-commerce Platforms (BEEP) adoption by customers – A study of second-hand small and medium apparel retailers

Open Access
Article
Authors: Jain G.;Kamble S.S.;Ndubisi N.O.;Shrivastava A.;Belhadi A.;Venkatesh M.

Disaster Management during Pandemic: A Big Data-Centric Approach

Open Access
Article

Hyper-personalization, co-creation, digital clienteling and transformation

Open Access
Article