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Dr Appu A

vidwan id: 522327
Male

Assistant Professor, Department of Management
MEASI INSTITUTE OF MANAGEMENT

Expertise

  • Management

Publications

Total Articles 39
Books 0
Proceedings 0

Publications

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Professional Recognition

2021

BEAT COVID CAMPAIGN

Mahatma Gandhi National Council of Rural Education (MGNCRE), Ministry of Education, Government of In

Community & Membership

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Bio

Applied Operations Research, Merchant Banking and Financial Services, Quantitative and Research Methods in Business, Legal Systems in Business, Security Analysis and Portfolio Management and Corporate Finance.

Personal Details

  • Male
  • Assistant Professor , MEASI INSTITUTE OF MANAGEMENT
  • Department of Management, Measi Institute of Management
Ph.D
Bharathiar University 2022
SLET
Bharathiar University 2011
JRF & Net
Other Institute 2010
MBA
Other Institute 2008
B.Sc Maths
RAMAKRISHNA MISSION VIVEKANANDA COLLEGE 2006
Assistant Professor Dec 2011 – Present
MEASI INSTITUTE OF MANAGEMENT | Department of Management

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Co-Authors (3)

D

Dr D Charumathi

MEASI INSTITUTE OF MANAGEMENT

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Scholarly Work

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Scholarly Publications

An Exploratory Study on consumer penchant towards B segment cars with reference to automobile sector in chennai city

Open Access
article
Authors: A. Appu and Mohamed Thakmil Hathim. A

A study on buying behavioral patterns and promotional strategy of premium hatchbacks cars in Chennai region

Open Access
article
Authors: A. Appu and Mohamed Irsath. J

An investigation study on consumer buying patterns and purchasing decisions of villas and apartments with reference to real estate sector in modern Chennai city

Open Access
article
Authors: A. Appu and Abdul Rahman A. K

An Empirical Study on Servicescape Awareness and Usage Intention of commuters towards Chennai Metro Rail Services

Open Access
article
Authors: A. Appu and S.G. Balaji

An Analytical study on app-based laundry logistics process and assessing the performance of dry-cleaning services providers in Chennai region

Open Access
article

Accessing the effectiveness of E-Newspaper among professionals with reference to the daily newspapers in Chennai region

Open Access
article
Authors: A. Appu and Mr. Barkathullah.K. A

A Study on Brand Equity dimensions in marketing for air conditioner with reference to Electronic and Appliance Industry in Chennai city

Open Access
article
Authors: A. Appu and Mohammed Yousuf khan A

Measuring Effectiveness of Distribution Channel practices among merchants: An Empirical Study on Logistics Companies in Chennai city

Open Access
article