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Dr Meenakshi N

vidwan id: 518357
Female

Associate Professor, Department of Marketing
Indian Institute of Management Tiruchirapalli

Expertise

  • Management

Publications

Total Articles 21
Books 0
Proceedings 0

Publications

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Scopus

Citations 274
h-index 8

CrossRef

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Citations 226
h-index 8
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Bio

Marketing

Personal Details

  • Female
  • Associate Professor , Indian Institute of Management Tiruchirapalli
  • Indian Institute of Management, Tiruchirappalli
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Associate Professor Jan 2023 – Present
Indian Institute of Management Tiruchirapalli | Department of Marketing

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Co-Authors (3)

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Scholarly Work

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Scholarly Publications

Food delivery apps in India: wherein lies the success strategy?

Open Access
Article

Havells India Limited: Transition from an Industrial Brand to a Consumer Brand

Open Access
Article

Infosys Limited: is it still the Indian IT bellwether?

Open Access
Article

A Declining Market Mars a Historic Collective Bargaining Agreement: The Case of Escorts

Open Access
Article

Developing Work Culture Through Collective Bargaining at Escorts Limited

Open Access
Note