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Dr Meenakshi N

vidwan id: 518357
Female

Associate Professor, Department of Marketing
Indian Institute of Management Tiruchirapalli

Expertise

  • Management

Publications

Total Articles 21
Books 0
Proceedings 0

Publications

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Scopus

Citations 274
h-index 8

CrossRef

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Citations 226
h-index 8
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Bio

Marketing

Personal Details

  • Female
  • Associate Professor , Indian Institute of Management Tiruchirapalli
  • Indian Institute of Management, Tiruchirappalli
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Associate Professor Jan 2023 – Present
Indian Institute of Management Tiruchirapalli | Department of Marketing

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Co-Authors (3)

Biju

Prof Biju Varkkey

Indian Institute of Management Ahmedabad

Sanjay

Dr Sanjay Chaudhary

O P Jindal Global University

Shilpee A

Dr Shilpee A Dasgupta

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Scholarly Work

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Scholarly Publications

EWOM - Consumer's tryst with trust and transitions - A qualitative study

Open Access
Article

Is Travel Resurgence in the Post-Global Health Emergency a Form of Revenge Travel? A Multi-phase Qualitative Study

Open Access
Article

Conceptualization of greenwashing in the hospitality industry

Open Access
Article

Food sharing apps in the hospitality industry: Strategies to mitigate risks and enhance benefits for increased adoption

Open Access
Article

Wokeness in Tourism Management: Definition, conceptualization, attributes and consequences

Open Access
Article
Authors: Dhir A.;Meenakshi N.;Nicolau J.L.;Kaur P.

Digital technologies and carbon neutrality goals: An in-depth investigation of drivers, barriers, and risk mitigation strategies

Open Access
Article

How do we pivot? Facilitators, inhibitors, and strategies of tech healthcare startups before, during, and after a crisis

Open Access
Article

How small firms build resilience to ward off crises: a paradox perspective

Open Access
Article
Authors: Chaudhary S.;Dhir A.;Meenakshi N.;Christofi M.