Ministry of Education
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Dr Mrinal Kanti Das

vidwan id: 496827
Male

Assistant Professor (Grade-II), Department of Commerce
Kanchrapara College

Orchid Icon 0000-0001-5016-8715 Google Scholar Icon 58559445300 Researcher Icon AGX-9601-2022 Google Scholar Icon 7VQgDUsAAAAJ

Expertise

  • Management

Publications

Total Articles 47
Books 0
Proceedings 0

Publications

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Scopus

Citations 1
h-index 1

CrossRef

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Citations 3
h-index 1
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Professional Recognition

2017

Best Paper Presenter

NCEMT 2017
2024

Best Paper Presenter

INTERNATIONAL CONFERENCE ON Paradigm Shift: Transformative Strategies in the Business World 10-12 M
2024

ERDA Excellence Award for Research 2024

Education Research & Development Association (ERDA)
2025

Best Researcher Award

Indian Academic Researchers Association

Community & Membership

2019

IQAC

Member

Education Research and Development Association

2023
Life member

Calcutta Management Association

2008
Life Member

Bio

Commerce

Personal Details

  • Male
  • Assistant Professor (Grade-II) , Kanchrapara College
  • Department of Commerce, Kanchrapara College
PhD
Other Institute 2013
MBA
Other Institute 2006
M.com
Other Institute 1999
Assistant Professor (Grade-II) Nov 2020 – Present
Kanchrapara College | Department of Commerce
Assistant Professor (Grade-I) Nov 2016 – Nov 2020
Kanchrapara College | Department of Commerce
Assistant Professor Sep 2006 – Nov 2016
JIS COLLEGE OF ENGINEERING 317 | Department of Business Administration

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Scholarly Work

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Utility of Marketing Communication for Promoting Brand Awareness On Selected FMCG Products with special emphasis to Cosmetics and Toiletries

University Maulana Abul Kalam Azad University of Technology
Year 2018
No Data Found

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Scholarly Publications

Techno-entrepreneurship: Catalyst for profitability and efficiency in the handicraft industry

Open Access
Book Chapter
Year: 2025. Pages: 215-235 .
Authors: Das M.K.;Mukherjee S.;Omrane A.
DOI 10.1108/978-1-83608-068-820251013

Redefining Customer Behaviour with Service Robots: A Metaperception Lens via Bibliometric Analysis

Open Access
book-chapter
Year: 2025. Pages: 228-248 .
Authors: Soumya Mukherjee;Mrinal Kanti Das;Sayantan Dass;Manali Chowdhury
DOI 10.2174/9789815322071125010016

Sustainable Branding Through Social Media Marketing

Open Access
book-chapter
Year: 2025. Pages: 329-355 .
Authors: Mrinal Kanti Das;Soumya Mukherjee
DOI 10.4018/979-8-3693-8492-3.ch016

Unfolding Association Between Smartphone Brands and Attributes Through Perceptual Map

Open Access
book-chapter
Year: 2025.
Authors: Mrinal Kanti Das;Soumya Mukherjee;Dipak Saha
DOI 10.1007/978-981-96-1785-2_11

Sustainable engagement

Open Access
book-chapter
Year: 2025.
Authors: Manali Chowdhury;Soumya Mukherjee;Mrinal Kanti Das
DOI 10.4324/9781003619918-12

Exploring a Decade of Educational Transformation with Metaverse for a Sustainable Future: A Review

Open Access
book-chapter
Year: 2025.
Authors: Mrinal Kanti Das;Soumya Mukherjee;Indrajit Ghosal;Dipak Saha;Dipankar Dutta;Anisha Biswas
DOI 10.1007/978-3-031-89545-6_4

Trends, Challenges, and Future Directions of Sustainable Tourism: A Systematic Literature Review

Open Access
book-chapter
Year: 2025.
Authors: Soumya Mukherjee (Author);Manali Chowdhury (Author);Mrinal Kanti Das (Author)

Perspectives in Agile Sustainable Practices and Business Value

Open Access
book
Year: 2025.
Authors: Dipak Saha;Mrinal Kanti Das;Sunil Sahadev;Rabin Mazumder;Soumya Mukherjee
DOI 10.4324/9781003619918