Ministry of Education
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Prof B B Goyal

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Expertise

  • Business

Publications

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Bio

Marketing Management, Advertising, International Marketing/ Business, General Managem,ent, HR etc

Personal Details

  • Male
  • Panjab University, Sector 14, Chandigarh, India
Ph D
Other Institute 1992
Professor Dec 1985 – Oct 2014
Panjab University | University Business School

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S K

Prof S K Chadha

Panjab University

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Scholarly Publications

Product placement effectiveness in a bollywood movie with debutant actors: A case study

Open Access
Article
Indian Journal of Marketing. Year: 2014. Volume: 44 , Issue: 11 , Pages: 22-35 .
Authors: Sharma S.;Chadha S.K.;Goyal B.B.
DOI 10.17010/ijom/2014/v44/i11/80111
1