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Dr Anil Gupta

vidwan id: 448168
Male

Associate Professor, School of Hospitality and Tourism Management
Jammu University

Expertise

  • Management

Publications

Total Articles 33
Books 0
Proceedings 0

Publications

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Scopus

Citations 1636
h-index 16

CrossRef

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Citations 1144
h-index 13
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Bio

Marketing, Strategic Management, Service Marketing

Personal Details

  • Male
  • Associate Professor , Jammu University
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Associate Professor Jan 2005 – Present
Jammu University | School of Hospitality and Tourism Management

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Organisations (312+)

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Co-Authors (4)

Abhishek

Dr Abhishek Mishra

Indian Institute of Management Indore

Anil

Dr Anil Gupta

School of Hospitality & Tourism Management, University of Jammu

Neelika

Dr Neelika Arora

Central University of Jammu

Neeraj

Dr Neeraj Dhiman

Graphic Era University, Dehradun

Scholarly Work

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Scholarly Publications

Determinants of sponsor brand recall: An empirical investigation in context of sports sponsorship

Open Access
Article