Dr Anil Gupta
vidwan id: 448168
Associate Professor, School of Hospitality and Tourism Management
Jammu University
Expertise
- Management
Publications
Publications
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Scopus
h-index
16
CrossRef
Citations
1144
h-index
13
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Bio
Marketing, Strategic Management, Service Marketing
Personal Details
- Male
- Associate Professor , Jammu University
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Co-Authors (4)
Indian Institute of Management Indore
School of Hospitality & Tourism Management, University of Jammu
Central University of Jammu
Graphic Era University, Dehradun
Scholarly Work
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Scholarly Publications
Tourist adoption of mapping apps: A UTAUT2 perspective of smart travellers
Open Access
10.20867/thm.23.2.6
88
117
Understanding determinants and barriers of mobile shopping adoption using behavioral reasoning theory
Open Access
10.1016/j.jretconser.2016.12.012
225
266
Consumer adoption of m-banking: a behavioral reasoning theory perspective
Open Access
10.1108/IJBM-11-2016-0162
116
136
Conceptualising tourist based brand-equity pyramid: An application of keller brand pyramid model to destinations
Open Access
10.20867/thm.23.1.1
16
21