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Dr Lalit Kumar

vidwan id: 445947
Male

Registrar,
GURU NANAK COLLEGE

Publications

Total Articles 7
Books 0
Proceedings 0

Publications

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Professional Recognition

2011

Recipient of Remarkable Contribution Award 2010-11 at Doon Business School-Group.

Doon Business School-Group
2014

Recipient of Best Faculty for Overall Contribution Award 2013-14 at Doon Business School-Group

Doon Business School-Group
2016

Recipient of Special Contribution Award in Mass Communication & Journalism Department 2015-16 at Doon Business School-Group.

Doon Business School-Group
2017

Recipient of Special Contribution Award in Mass Communication & Journalism Department 2016-17 at Doon Business School-Group.

Doon Business School-Group
2022

Recipient of Best Faculty –Mass Communication Award 2021-22 at Doon Business School-Group.

Doon Business School-Group

Community & Membership

2022

Discipline Committee (Doon Business School-Group)

Chairperson
2023

DBS Alumni Association (Doon Business School-Group)

Secretary
2022

Discipline Committee (Doon Business School-Group)

Member
2020

Employee Discipline Committee (Doon Business School-Group)

Member
2018

Student Welfare Committee (Doon Business School-Group)

Member

Membership of the International News Media Association (INMA).

Regular

Associate Member of the International Association of Innovation Professionals.

Regular

Panel Member of Hansa Research.

Regular

Editorial Board Member of Global Journal of Contemporary Management Research Journal of Do

Regular

Bio

Greetings! I am Dr. Lalit Kumar, currently immersed in the realms of academia, institutional development, and media relations. With a diverse skill set and a passion for excellence, I am dedicated to driving positive change and fostering growth in various domains. In my capacity as Registrar at Guru Nanak College, I oversee the operational aspects of academic affairs and contribute to the strategic development of the institution. My role encompasses managing academic infrastructure, facilitati

Personal Details

  • Male
  • Registrar , GURU NANAK COLLEGE
  • Lane No 6, House no 2, Sainik Colony, Kehri Gaon, Behind Uttranchal University, Prem, Nagar
Ph.D. (Topic: A Study to Measure Efficacy of Digital Media Advertising in Creating Brand Loyalty among Working Women with Reference to Cosmetic Products)
Other Institute 2023
Masters of Business Administration (Marketing)
Other Institute 2012
Masters of Arts in Mass Communication
Other Institute 2010
Bachelor of Computer Application
Other Institute 2007
Registrar Apr 2024 – Present
GURU NANAK COLLEGE
Head of the Department Sep 2014 – Mar 2024
Doon Business School
Programme Co-ordinator Sep 2012 – Aug 2014
Doon Business School
Class Coordinator Aug 2010 – Aug 2012
Doon Business School

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Organisations (13+)

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Anuradha

Ms Anuradha .

Assistant Professor

Kanchan

Ms Kanchan Kumari

Assistant Professor

Kiruthiga

Dr Kiruthiga G

Associate Professor

Rekha

Dr Rekha Rani

Assistant Professor

Happy

Dr Happy Kumar

Assistant Professor (Grade-I)

indra

Dr indra balini

Assistant Professor

T

Dr T MOHAN

Assistant Professor

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Scholarly Work

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NERVE ACTIVATION DEVICE (FOR HEALTHCARE TREATMENT)

1.Shailender Singh 2. Amar Singh 3.Lalit Kumar 4.Arun Sacher 5.Nishant Kumar
Medical and Health Sciences Patent No. : 363889-001 Filed : 07-05-2022
Published : 16-05-2023 Published

Scholarly Publications

GROWTH OF HINDI THROUGH DIGITAL MEDIA

Open Access
article
Authors: Aadya Ushati, Lalit kumar

SOCIAL MEDIA INFLUENCERS' IMPACT ON YOUNG WOMEN'S ACCEPTANCE OF BEAUTY STANDARDS

Open Access
article
Authors: Iksha Jaiswal, Lalit Kumar

The Role of Media in Perpetuating Racial and Gender Stereotypes

Open Access
article
Authors: Ishita Sharma, Lalit Kumar

The Influence Of Ewom And Celebrity Appeal On Brand Preference Of Female Consumers: A Critical Study With Special Reference To Cosmetic Products

Open Access
article
Authors: Lalit Kumar, Monika Bangari

THE EFFECT OF EWOM, ONLINE REVIEW & RATING, AND ADVERTISING INFORMATION & VALUE ON CONSUMER’ PREFERENCE AND THEIR LOYALTY FOR BRANDS: A STUDY WITH SPECIAL FOCUS ON WORKING WOMEN AND COSMETIC PRODUCTS

Open Access
article
Authors: Lalit Kumar, Monika Bangari

EXPLORING THE IMPACT OF SUSTAINABLE SOCIAL MEDIA MARKETING ON BRAND SATISFACTION : UNDERSTANDING THE RELATIONSHIP BETWEEN BRAND EXPERIENCE, PREFERENCE, AND THE DIGITAL AGE

Open Access
article
Authors: Lalit Kumar, Monika Bangari

THE ROLE OF SOCIAL MEDIA IN SHAPING PERCEPTIONS OF 'CLEAN BEAUTY' AND ITS IMPACT ON BRAND PREFERENCE AND LOYALTY AMONG GENERATION Z GIRLS

Open Access
article
Authors: Lalit Kumar, Monika Bangari