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Dr Rupa Rathee

vidwan id: 426775
Female

Associate Professor,
Deenbandhu Chhotu Ram University of Science & Technology

Expertise

  • Management

Publications

Total Articles 63
Books 0
Proceedings 0

Publications

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Scopus

Citations 13
h-index 2

CrossRef

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Citations 11
h-index 1
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Professional Recognition

2008

Best Teacher

The Sonipat Hindu Educational and Charitable Society

Community & Membership

2018

Departmental Research Committee

Research Coordinator
2009

Departmental Cultural Committee

Cultural Coordinator
2011

Anti-ragging Committee

Member

AIMS (The Association of Indian Management Scholars) International, USA

Lifetime

TSME (The Society for Management Education), Kurukshetra

Lifetime

Bio

Marketing, Human Resource, Organizational Behavior, Entrepreneurship

Personal Details

  • Female
  • Associate Professor , Deenbandhu Chhotu Ram University of Science & Technology
  • Deenbandhu Chhotu Ram University of Science and Technology
Ph.D.
Other Institute 2013
Associate Professor Oct 2008 – Present
Deenbandhu Chhotu Ram University of Science & Technology
Assistant Professor - Senior Scale Jun 2002 – Oct 2008
Hindu Institute of Management

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Co-Authors (21)

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Vidyasagar University

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M C E Societys Abeda Inamdar Senior College For Girls, Pune

Pallavi

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Maharaja Surajmal Institute

Pallavi

Dr Pallavi Rajain

Maharaja Surajmal Institute

Parul

Dr Parul Deshwal

Maharaja Surajmal Institute

Preetha

Dr Preetha Bhadra

Centurion University of Technology and Management

Priyadarshani

Priyadarshani Doke

Dr D Y Patil Pratishthan Kolhapur, Padmashree Dr D.Y.Patil Institute of Engineering, Management and Research, Akurdi, Pimpari, Pune

Preeti

Prof Preeti Sharma

Santosh Deemed to be University, Ghaziabad

Rajesh

Dr Rajesh K.S.

Head of the Department

Baskaran

Dr Baskaran S

Dr. Ambedkar Institute of Technology

Gaurav

Dr Gaurav Sehgal

Baba Ghulam Shah Badshah University

Parveen

Dr Parveen Siwach

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Sumedha

Dr Sumedha Gupta

Assistant Professor (Grade-III)

Sureshramana

Dr Sureshramana Mayya

Srinivas University

Srinivas

Prof Srinivas Yarramalle

Gandhi Institute of Technology and Management

Scholarly Work

Women Entrepreneurship: A Study of Contribution, Challenges and Potential

Funding Agency: University Grants Commission, New Delhi, India

Co-investigator

651,600

2013 - Ongoing

Ongoing
Preparation of Five year Perspective Plan for MGNREGA Scheme in Kaithal District

Funding Agency: DRDA, Kaithal

Consultant

990,000

2013 - 2013

Completed
Preparation of Five year Perspective Plan for MGNREGA Scheme in Yamuna Nagar District

Funding Agency: DRDA, Yamuna Nagar

Consultant

990,000

2013 - 2014

Completed
National Drinking Water Security Pilot Project

Funding Agency: WSSO

Consultant

15,000,000

2012 - Ongoing

Ongoing
Perspective Plan for MGNREGA Scheme in Panchkula District

Funding Agency: DRDA, Panchkula

Consultant

650,000

2012 - 2014

Completed
Evaluation study of water supply schemes under National Rural Drinking Water Programme

Funding Agency: PHE

Consultant

1,183,000

2012 - 2013

Completed
Perspective Plan for MGNREGA Scheme in Sonepat District

Funding Agency: Haryana Government

Consultant

100,000

2011 - 2013

Completed
Perspective Plan for MGNREGA Scheme in Rohtak District

Funding Agency: DRDA, Rohtak

Consultant

700,000

2010 - 2011

Completed

Multisensory Marketing and Its Impact on Consumer Behaviour

University Deenbandhu Chhotu Ram University of Science and Technology
Year 2021

Antecedents and Consequences of Employee Engagement-HRM Implications

University Deenbandhu Chhotu Ram University of Science and Technology
Year 2021

e-HRM Practices in Indian IT Sector

University Deenbandhu Chhotu Ram University of Science and Technology
Year 2021
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Scholarly Publications

Destination Marketing: Creating Memorable Tourism Experiences

Open Access
book
Authors: Rathee, Rupa and Rajain, Pallavi

Sales and Distribution Management

Open Access
book

Impact of Youtube as a Social media Marketing Tool

Open Access
article
Authors: Rupa Rathee, Pallavi Rajain

From Retirement to Entrepreneurship Through Skills, Attitude, and Technological Innovation

Open Access
Book Chapter

Pleasant aromatic experiences through use of scent marketing

Open Access
article

Influence of Music on Consumer Behaviour: An Experimental Study

Open Access
article
Authors: Rathee, Rupa and Rajain, Pallavi

Comparison of Service Value Chain in Top Higher Education Institutions and Others

Open Access
article
Authors: Rathee, Dr and Rajain, Pallavi and others

Workplace spirituality: A comparative study of various models

Open Access
article