Ministry of Education
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Dr Artta Bandhu Jena

vidwan id: 426095
Male

Assistant Professor, Department of Business Management
Fakir Mohan University

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Expertise

  • Management

Publications

Total Articles 2
Books 0
Proceedings 0

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Bio

General Management, Banking, Insurance and Financial Services

Personal Details

  • Male
  • Assistant Professor , Fakir Mohan University
  • Department of Business Management, Fakir Mohan University
PhD
Other Institute 2010
Assistant Professor Sep 2005 – Present
Fakir Mohan University | Department of Business Management

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Co-Authors (1)

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Scholarly Work

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Scholarly Publications

Impact of Odisha Gramya Bankon Socio-economic Development of Beneficiaries: A Case Study of Balasore and Bhadrak District of Odisha

Open Access
Conference Paper
Year: 2022. Volume: 271 , Pages: 441-465 .
Authors: Artta Bandhu Jena ., Debadutta Nayak .,
DOI 10.1007/978-981-16-8739-6_40

Consumer Buying Behavior and Bottom of Pyramid (BoP): The Diffusion of Marketing Strategy

Open Access
Conference Paper
Year: 2022. Volume: 271 , Pages: 709-731 .
Authors: Artta Bandhu Jena ., Lopamudra Pradhan .,
DOI 10.1007/978-981-16-8739-6_63