Ministry of Education
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Dr B. Latha Lavanya

vidwan id: 414167
Female

Associate Professor, Department of Management
MEASI INSTITUTE OF MANAGEMENT

Orchid Icon 0000-0002-4185-9618 Google Scholar Icon 57220734151 Researcher Icon ACJ-9716-2022 Google Scholar Icon BjCLFUgAAAAJ

Expertise

  • Management

Publications

Total Articles 31
Books 0
Proceedings 0

Publications

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Scopus

Citations 67
h-index 3

CrossRef

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Citations 36
h-index 3
Google Scholar

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Professional Recognition

1990

RAJAYAPURASKAR

Sardar Surjit Singh Barnala
1991

RASHTRAPATHI Award

Mr. R. Venkataraman
2014

BEST FACULTY IN MANAGEMENT AWARD

EDUCATION TODAY
2017

RESEARCH EXCELLENCE AWARD

Indo Global Education
2019

AWARD FOR TEACHING EXCELLENCE

GMRAF
2020

BEST WOMEN RESEARCHER OF THE YEAR AWARD

GISR
2021

Senior Woman Educator & Scholar Award

National Foundation for Entrepreneurship Development (NFED)

Community & Membership

2019

GRIEVANCE REDRESSAL COMMITTEE

Convener

American Psychological Association

2022
Professional

Bio

Human Resource

Personal Details

  • Female
  • Associate Professor , MEASI INSTITUTE OF MANAGEMENT
  • Department of Management, Measi Institute of Management
Ph.D
University of Madras 2010
Associate Professor Aug 2018 – Present
MEASI INSTITUTE OF MANAGEMENT | Department of Management
Assistant Teaching Professor Aug 2012 – Aug 2018
MEASI INSTITUTE OF MANAGEMENT | Department of Management
Assistant Professor May 2009 – Feb 2010
Jeppiaar Engineering College

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Scholarly Work

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RETAIL CHANNEL MARKETING STRATEGIES FOR COMMUNITY PHARMACIES USING EXTENDED THEORY OF PLANNED BEHAVIOUR – A STUDY WITH SPECIFIC REFERENCE TO CHENNAI

University UNIVERSITY OF MADRAS
Year 2023

IoT-Based Smart Health Assessment Mirror for Healthy Life

Nagarjuna College of Engineering & Technology
Bengaluru
India
Engineering and Technology Application No. : 202111041467 Filed : 21-10-2021
Published : N/A Filed

Scholarly Publications

Exploring the psychometric properties of personal optimism and self-efficacy optimism-extended (POSO-E) scale among Indian teachers

Open Access
Article
Year: 2023. Volume: 30 , Issue: 7 , Pages: 2234-2247 .
Authors: Sharma N.;Pathak A.;Lavanya B.L.;Garg N.;Lata K.
DOI 10.1108/BIJ-01-2022-0054
5 10

The Effects of Workplace Incivility on Employee Voice Behavior in EdTech Companies: Implications for HRD Research and Practice Chapter: Publication

Open Access
book chapter
Year: 2023. Volume: chapter 10 , Pages: 168-186 .
Authors: Dr.B.Latha Lavanya and Dr.Madhan

Retail channel strategy: An omni-channel approach in community pharmacies using the theory of planned behaviour

Open Access
article
Year: 2022. Volume: 1 , Pages: 9231-9242 .
Authors: Joy Samuel Dhanraj. G
DOI 10.53730/ijhs.v6nS2.7408
1

Artificial Intelligence Influence in Human Resource Management: Exploring Employee Perception

Open Access
article
Year: 2022. Volume: Special Issue 4: (July 2022) .
Authors: Dr.B.Latha Lavanya

AN EMPIRICAL STUDY ON FOREX RISK MANAGEMENT

Open Access
article
Year: 2022. Volume: Vol.: XXV, No. :2(I) , Pages: 170 .
Authors: Dr.B.Latha Lavanya

MEASUREMENT OF JOB SATISFACTION: GOVERNMENT AND NON GOVERNMENT WOMEN NURSING EMPLOYEES WITH REFERENCE TO CHENNAI

Open Access
article
Year: 2022. Volume: Vol. 16, No.1(IV) .
Authors: Dr.B.Latha Lavanya

Portraying Women in Advertisements: An Analogy Between Past and Present

Open Access
Article
AMERICAN JOURNAL OF ECONOMICS AND SOCIOLOGY. Year: 2022. Volume: 81 , Issue: 1 , Pages: 207-223 .
Authors: Thangaraja Arumugam ., B. Latha Lavanya ., Vignesh Karthik ., Kalyani Velusamy ., Uday Kiran Kommuri ., Divakar Panneerselvam .,
DOI 10.1111/ajes.12452
3 3

A COMPARATIVE STUDY ON PERFORMANCE OF SELECTED MUTUAL FUNDS IN INDIA

Open Access
article
Year: 2021. Volume: Vol. 34(XIX) .
Authors: Dr.B.Latha Lavanya and Jayanthi