Ministry of Education
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Dr Esther Hepziba R

vidwan id: 393814
Female

Assistant Professor, Department of Business Administration
Madras Christian College

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Expertise

  • Management

Publications

Total Articles 10
Books 0
Proceedings 0

Publications

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Professional Recognition

2023

Excellence in Peer Reviewing

MB international media publishing house and verified by Clarivate web of science
2022

Excellence in Reviewing

MB International Media Publishing house

Community & Membership

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Bio

Doctorate in Marketing and active in research. 14 years of Industrial experience and 13 years of teaching experience.

Personal Details

  • Female
  • Assistant Professor , Madras Christian College
  • East Tambaram, Tambaram, Chennai, Tamil Nadu, India
PhD
University of Madras 2023
SET
Other Institute 2016
NET
Other Institute 2011
MBA
Alagappa University 2009
B.Ed
Indira Gandhi National Open University 2006
M.Sc
Annamalai University 1996
BSC
Stella Maris College 1993
Assistant Professor Dec 2012 – Present
Madras Christian College | Department of Business Administration
Assistant Professor Jun 2012 – Nov 2012
ASAN MEMORIAL COLLEGE OF ARTS AND SCIENCE

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Madras Christian College

Scholarly Work

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Scholarly Publications

Utilisation of virtual Assistant and it's impact on retail industry

Open Access
conference proceedings
Year: 2022. Pages: 1729-1733 .
Authors: Seranmadevi, R., Chakraverty, S., Raj, B., Kudapa, V.K., Dr.R. Esther Hepziba, Suleimenova, K.
DOI 10.1109/ICICCS53718.2022.9788243

Fear of missing out on Social media: influence on social skills and academic engagement

Open Access
conference paper
Year: 2022. Volume: VIII .
Authors: Dr. Millicent Serena A and Dr.Esther Hepziba.R

Re-emergence of entrepreneurs- Post COVID19

Open Access
book chapter
Year: 2020. Pages: 301-313 .
Authors: Dr.Esther Hepziba.R and Dr.Florence John

Role of Chat-bots in Customer Engagement Valence

Open Access
article
Year: 2020. Volume: 57 , Pages: 2181-2186 .
Authors: Dr.Esther Hepziba.R and Dr.Florence John

Social media marketing strategies influencing Customer Engagement: Structural equation modeling

Open Access
article
Year: 2019. Volume: 8 , Pages: 4118-4121 .
Authors: Dr.Esther Hepziba.R and Dr.Florence John

Escalating Customer Engagement through Internet of things

Open Access
conference paper
Year: 2019. Volume: 7 , Pages: 13-20 .
Authors: Dr.Esther Hepziba.R and Dr.Florence John

An overview of IOT in Employee Wellness in India

Open Access
conference paper
Year: 2018. Volume: 5 , Pages: 78-84 .
Authors: Dr.Esther Hepziba.R and Dr.Florence John
DOI 10.1729/Journal.19658

Ethical issues in Social media advertisements and it's impact on Customer Engagement in Chennai

Open Access
conference paper
Year: 2018. Volume: 5 .
Authors: Dr.Esther Hepziba.R and Dr.Florence John