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Dr Esther Hepziba R

vidwan id: 393814
Female

Assistant Professor, Department of Business Administration
Madras Christian College

Expertise

  • Management

Publications

Total Articles 10
Books 0
Proceedings 0

Publications

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Professional Recognition

2023

Excellence in Peer Reviewing

MB international media publishing house and verified by Clarivate web of science
2022

Excellence in Reviewing

MB International Media Publishing house

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Bio

Doctorate in Marketing and active in research. 14 years of Industrial experience and 13 years of teaching experience.

Personal Details

  • Female
  • Assistant Professor , Madras Christian College
  • East Tambaram, Tambaram, Chennai, Tamil Nadu, India
PhD
University of Madras 2023
SET
Other Institute 2016
NET
Other Institute 2011
MBA
Alagappa University 2009
B.Ed
Indira Gandhi National Open University 2006
M.Sc
Annamalai University 1996
BSC
Stella Maris College 1993
Assistant Professor Dec 2012 – Present
Madras Christian College | Department of Business Administration
Assistant Professor Jun 2012 – Nov 2012
ASAN MEMORIAL COLLEGE OF ARTS AND SCIENCE

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Co-Authors (1)

Dr. Millicent

Dr Dr. Millicent Serena. A

Madras Christian College

Scholarly Work

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Scholarly Publications

An Exploratory Study on the Influence of Social Media Marketing Strategies on Customer Engagement

Open Access
article
Authors: Dr.Esther Hepziba.R and Dr.Florence John

A study on online visual merchandising and it's influence on women consumer behaviour in Chennai with reference to apparels

Open Access
conference proceedings
Authors: Dr.Esther Hepziba.R and Prof.Vedavalli