Ministry of Education
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Dr Manimegalai Durairaj

vidwan id: 392767
Female

,

Orchid Icon 0000-0002-6123-456X Google Scholar Icon 58959490000 Researcher Icon CAE-9575-2022 Google Scholar Icon a5liAOsAAAAJ

Expertise

  • Management

Publications

Total Articles 15
Books 0
Proceedings 0

Publications

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Scopus

Citations 1
h-index 1

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Professional Recognition

2006

Rank holder

Bharathidasan University
2020

Research Day ( silver Medal)

SRM University
2021

Research Day ( silver Medal)

SRM University
2022

Best poster Award

SRM University

Community & Membership

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International organization for academic and scientific development

2023
Regular Fellow

Bio

Marketing, Consumer Behaviour, and Compulsive Buying Behaviour, SPSS, SEM -AMOS, PLS, Bibliometric Analysis

Personal Details

  • Female
  • SRM Institute of science and Technology, Ramapuram
Ph.D
Other Institute 2023
NET
Other Institute 2017
M.com
Alagappa University 2015
M.Sc
University of Madras 2015
MPhil
Other Institute 2009
M.B.A
Bharathidasan University 2006
B.B.A
Bharathidasan University 2004
Assistant Professor Nov 2022 – Jun 2024
S R M Institute of Science & Technology, Chennai | Department of Management Studies - KTR
Assistant Professor Aug 2022 – May 2024
SRM ARTS AND SCIENCE COLLEGE
Research Scholar Jan 2019 – Aug 2022
S R M Institute of Science & Technology, Chennai | Department of Management Studies - KTR
Assistant Professor Jun 2009 – Jan 2019
Prince Shri Venkateshwara Padmavathy Engineering College

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Co-Authors (1)

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Scholarly Work

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Scholarly Publications

Meta Syntheses of Compulsive Buying Scales in Different Dimensions

Open Access
article
Year: 2022. Volume: 6(6) , Pages: 183-187 .
Authors: Manimegalai D, S Senthilkumar

Future research directions on online compulsive buying will use a hybrid review approach

Open Access
article
Year: 2022. Volume: 1(43) , Pages: 634-642 .
Authors: Manimegalai, D, and Senthilkumar, S

DO BUZZ MARKETING STIMULATE COMPULSIVE SHOPPING ONLINE?

Open Access
conference proceedings
Year: 2021. Volume: ISBN: 978-93-950596-0-7 , Pages: 665-670 .
Authors: Manimegalai D , Senthilkumar S

Anxiety: Correlates of Hedonic Motivation and Compulsive online Shopping

Open Access
conference proceedings
Year: 2020. Volume: ISBN : 978-81-948096-7-8 , Pages: 185 -187 .
Authors: Manimegalai D and Dr. Senthilkumar S

A Comparative Study on Consumer 'S Behaviour towards Organized and Unorganized Retailing in Central Chennai

Open Access
article
Year: 2017. Volume: 1(5) , Pages: 1240-1250 .
Authors: D. Manimegalai ., L. Saeeswari ., S.Sathiya Naveena .,
DOI 10.31142/ijtsrd2450

SOCIALIZATION OF EMPLOYEES TOWARDS AREVA T&D LIMITED

Open Access
article
Year: 2017. Volume: 4(8) , Pages: 1950-1952 .
Authors: D MANIMEGALAI, L SAEESWARI, S SATHIYA NAVEENA

CONSUMER BEHAVIOUR TOWARDS ONLINE TRADING INVESTMENT

Open Access
article
Year: 2017. Volume: 8(2) , Pages: 182-186 .
Authors: D MANIMEGALAI, S SATHIYA NAVEENA, L SAEESWARI