Ministry of Education
Vidvan Image

Dr Manimegalai Durairaj

vidwan id: 392767
Female

,

Orchid Icon 0000-0002-6123-456X Google Scholar Icon 58959490000 Researcher Icon CAE-9575-2022 Google Scholar Icon a5liAOsAAAAJ

Expertise

  • Management

Publications

Total Articles 15
Books 0
Proceedings 0

Publications

No publication activity to display at the moment.

Scopus

Citations 1
h-index 1

CrossRef

CrossRef Icon
Citations 0
h-index 0
Google Scholar

Loading Scholar statistics...

Professional Recognition

2006

Rank holder

Bharathidasan University
2020

Research Day ( silver Medal)

SRM University
2021

Research Day ( silver Medal)

SRM University
2022

Best poster Award

SRM University

Community & Membership

No Data Found

There is currently nothing to display here.

International organization for academic and scientific development

2023
Regular Fellow

Bio

Marketing, Consumer Behaviour, and Compulsive Buying Behaviour, SPSS, SEM -AMOS, PLS, Bibliometric Analysis

Personal Details

  • Female
  • SRM Institute of science and Technology, Ramapuram
Ph.D
Other Institute 2023
NET
Other Institute 2017
M.com
Alagappa University 2015
M.Sc
University of Madras 2015
MPhil
Other Institute 2009
M.B.A
Bharathidasan University 2006
B.B.A
Bharathidasan University 2004
Assistant Professor Nov 2022 – Jun 2024
S R M Institute of Science & Technology, Chennai | Department of Management Studies - KTR
Assistant Professor Aug 2022 – May 2024
SRM ARTS AND SCIENCE COLLEGE
Research Scholar Jan 2019 – Aug 2022
S R M Institute of Science & Technology, Chennai | Department of Management Studies - KTR
Assistant Professor Jun 2009 – Jan 2019
Prince Shri Venkateshwara Padmavathy Engineering College

Related Profiles

Experts (11292+)

View All
Arjun Kumar

Mr Arjun Kumar K V

Assistant Professor

Seilan

Dr Seilan A

Assistant Professor

Angaline

Angaline B

Assistant Professor

Jaikishan

Dr Jaikishan Sahu

Assistant Professor

Anand

Dr Anand Singh

Assistant Professor

G V Vigneshwara

Mr G V Vigneshwara Swamy

Assistant Professor

R

Dr R RAJKUMAR

Assistant Professor

Tilak Kumar

Mr Tilak Kumar Deb

Assistant Professor

Rahul

Mr Rahul Lenje

N/A

Dr Santanu

Dr Dr Santanu Das

Assistant Professor

Organisation (0)

no data

Co-Authors (1)

Kavitha

Dr Kavitha Shanmugam

Anna University

Scholarly Work

No Data Found

There is currently nothing to display here.

No Data Found

There is currently nothing to display here.

No Data Found

There is currently nothing to display here.

Scholarly Publications

Scaling subscriber numbers: The E-Platform’s biggest goal

Open Access
Article
Year: 2025.
Authors: D M.;Shanmugam K.;Antonyraj V.A.
DOI 10.1177/20438869251329403

Unlocking of Consumer Sentiment through Social Media: How Real-Time Feedback Affects the Perception of Brands

Open Access
conference proceedings
Year: 2025. Volume: II , Pages: 142-151 .
Authors: Manimegalai, D

Sentiment analysis on the brand recall of twitter data with the tool of NCSU tweet sentiment visualization

Open Access
article
Year: 2023. Volume: 5(1) , Pages: 48-53 .
Authors: Manimegalai D ., Vishwaa Srinivas V .,
DOI 10.33545/26633329.2023.v5.i1a.121

Awareness about Safety Footwear among Damsel

Open Access
conference proceedings
Year: 2023. Volume: 978-81-957433-2-2 , Pages: 305-315 .
Authors: Niranjana Devi J, Manimegalai D

BIBLIOMETRIC ANALYSIS ON COMPULSIVE BUYING BEHAVIOUR WITH SPECIAL REFERENCE TO SCOPUS DATABASE

Open Access
conference proceedings
Year: 2022. Pages: 216-219 .
Authors: Manimegalai D , Senthilkumar S

Investigation of Online Compulsive Buying Patterns in the Pandemic Situation

Open Access
article
Year: 2022. Volume: 7(6) , Pages: 192-196 .
Authors: Manimegalai, D, Senthilkumar, S
DOI 10.36348/sjbms.2022.v07i06.003

COGNITIVE PROCESS AND DIGITALIZATION IMPACT ON ONLINE COMPULSIVE BUYING WITH MAPPING REVIEW

Open Access
article
Year: 2022. Volume: 20(5) , Pages: 3697-3706 .
Authors: Manimegalai D, Senthilkumar S
DOI 10.14704/nq.2022.20.5.NQ22667