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Dr Meenakshi Handa

vidwan id: 36711
Male

Associate Professor, School of Management Studies
Guru Gobind Singh Indraprastha University

Expertise

  • Management

Publications

Total Articles 16
Books 0
Proceedings 0

Publications

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Scopus

Citations 176
h-index 8

CrossRef

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Citations 54
h-index 3
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Bio

Service Marketing,Organizational Behavior,Consumer Behavior

Personal Details

  • Male
  • Associate Professor , Guru Gobind Singh Indraprastha University
  • School of Management Studies,Guru Gobind Singh Indraprastha University
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Associate Professor Jun 1999 – Present
Guru Gobind Singh Indraprastha University | School of Management Studies

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Scholarly Work

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Scholarly Publications

A Study of the Relationship between Shopping Orientation and Online Shopping Behavior among Indian Youth

Open Access
Article

Gender as a moderator of the relationship between materialism and fashion clothing involvement among Indian youth

Open Access
Article

Perception of physicians towards pharmaceutical promotion in India

Open Access
Article

Emotional Labor for Customer Satisfaction

Open Access
Article

Customers' quality perceptions towards online railway reservation services in India: An exploratory study

Open Access
Article

Need for uniqueness as antecedents to purchase behaviour amongst Indian youth

Open Access
Article

Role of individual self-concept and brand personality congruence in determining brand choice

Open Access
Article

Young adults of india-online surfers or online shoppers

Open Access
Article